Latin Trails Earns Silver for Local Sourcing and Community Value at 2025 LATA Responsible Tourism Awards

The Recognition of Sustainable Practices

On June 4, 2025, the Latin American Travel Association honored several organizations dedicated to responsible tourism during its prestigious awards ceremony. Latin Trails, alongside Illa Experience Hotel, received the LATA Silver Award for their outstanding contributions towards increasing local sourcing and creating shared value within their communities. This accolade was particularly focused on their efforts related to the NESTS project, showcasing a solid commitment to sustainable tourism.

Significance of the LATA Awards

The awards serve to recognize the dedication of LATA members who pursue sustainability in their respective tourism sectors. Following the completion of a strategic sustainability program by a hundred LATA members, the awards highlight the initiatives contributing positively to tourism practices across the board. Dr. Harold Goodwin, founder of The Responsible Tourism Partnership, hosted the event, emphasizing the importance of collective efforts in achieving sustainable tourism.

Expert Judges in the Tourism Sector

A panel of esteemed judges composed of industry experts evaluated the submissions. Among them were:

• Anne-Kathrin Zschiegner, Director of The Long Run
• Chris Haslam, Chief Travel Writer at The Sunday Times
• Edgar Weggelaar, CEO of Queer Destinations
• Maria Emilia Correa, Co-Founder & Senior Strategist at Sistema B
• Megan Parkinson, Head of Sustainability and Impact at LATA

NESTS Project – Training for Future Chefs

Latin Trails’ recognition is a testament to its ongoing commitment to the NESTS program, which focuses on training young chefs from economically challenged towns in Ecuador. The initiative aims to equip these individuals with culinary and hospitality skills, ultimately benefiting the wider community. According to LATA, the judges aimed to highlight the program’s impact, reinforcing that it not only transforms the lives of the participants but also uplifts the communities to which they return.

The Benefits of Local Sourcing

Local sourcing in the tourism sector provides a myriad of advantages, from supporting local economies to enriching tourist experiences with authentic cultural touchpoints. By focusing on local products and services, companies like Latin Trails set an example for sustainability while fostering a sense of community ownership.

Expanding the Impact

As tourism grows, the ripple effect of such initiatives cannot be overstated. Enhancing community involvement in tourism helps to preserve culture, boost local economies, and minimize environmental impact. Accordingly, companies focused on responsible tourism practices are likely to flourish, as travelers increasingly seek genuine experiences when selecting their destinations.

結論

Latin Trails’ recent achievement at the LATA Responsible Tourism Awards reflects a significant step forward in promoting sustainable tourism practices. The recognition of the NESTS project showcases the transformative potential of empowering local communities and sourcing produce responsibly. Even with the best accolades, nothing surpasses personal experience in the travel segment. By embracing this ethos, travelers can enjoy authentic experiences tailored to their needs.

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