Domestic Travel Drives Economic Growth in Poland’s Tourism Sector

はじめに

The resurgence of Poland’s travel and tourism industry is prominently fueled by the increasing demand for domestic travel, which is expected to significantly enhance the nation’s economic landscape.

Projected Growth in Travel and Tourism

According to projections from the World Travel & Tourism Council (WTTC), Poland’s travel and tourism sector is set to exceed pre-pandemic economic benchmarks by 2025. The anticipated contribution of this sector to the national economy is expected to reach PLN 165.5 billion this year, representing 4.4% of the Gross Domestic Product (GDP). This shows a remarkable improvement of 5.9% compared to the previous peak in 2019, marking a new record for economic impact in this sector.

Domestic Visitor Spending

There is a positive outlook for employment in the sector as well, with projections that support approximately 901,100 jobs, surpassing the figures recorded in 2019. Domestic visitors are expected to spend around PLN 44.9 billion, reflecting a robust 10.8% increase compared to 2019. This growing inclination towards local travel underscores the strength of the market.

外国人観光客の消費

Conversely, while domestic travel booms, the forecast for international visitor spending lags behind expectations. It is projected to remain 2.8% lower than the 2019 levels at PLN 76.9 billion. This gap indicates the necessity of developing strategies to reinvigorate inbound tourism and bolster efforts to draw international travelers.

Review of Past Performance

Last year, in 2024, the travel and tourism sector in Poland contributed PLN 144.5 billion to GDP, accounting for 4% of the economy. Despite this being a 7.5% drop from 2019’s peak, the sector showed clear recovery signs. Employment reached approximately 884,400 jobs, marking a 2.7% rise from 2019. Spending by domestic visitors in 2024 also increased to PL 42.8 billion, while international spending fell short, remaining 20.1% below the 2019 levels at PLN 63.1 billion, despite year-on-year improvements.

Future Trends and Projections for 2035

Looking forward to 2035, the WTTC anticipates that Poland’s tourism sector could generate PLN 221.8 billion in GDP, which would account for 4.8% of the economy. The estimated job creation is expected to exceed 987,300, adding over 86,000 new roles within a decade. Domestic visitor spending is predicted to rise to PLN 57.7 billion, with international spending potentially reaching PLN 107.9 billion. This expected growth signals a narrowing gap with historic highs, unlocking fresh economic value for Poland.

Context in the European Union

In a broader context, the EU’s travel and tourism sector contributed nearly €1.8 trillion to the economy in 2024, equating to over 10% of the region’s GDP. Remarkably, this figure surpassed the 2019 levels by about 6%. Employment connected to the tourism sector increased by 4.7% year-on-year, totaling approximately 24.6 million jobs, representing one in nine jobs across the region. Looking ahead, forecasts suggest that by the end of 2025, the sector could hit nearly €1.9 trillion, accounting for 10.5% of the EU’s economy.

The Road Ahead for Poland’s Tourism

Poland’s travel and tourism sector is showing encouraging signs of recovery, primarily driven by domestic travel, which plays a vital role in the economic uplift. Nonetheless, continuous investment in infrastructure and innovative marketing strategies will be crucial in harnessing the full potential of this sector to enhance its contribution to the overall economy.

Looking to the Future: Summing Up Key Trends

Continued emphasis on domestic tourism is a prevalent theme in shaping Poland’s economic landscape for years to come. The demand for a reliable taxi and transfer service can amplify this tourism boost. By connecting individuals to their desired destinations efficiently and affordably, services like GetTransfer.com can further facilitate the increasing wanderlust of Polish travelers.

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