Abu Dhabi Strengthens Its Global Tourism Marketing Efforts

Abu Dhabi’s Global Partnerships for Tourism Enhancement

The Department of Culture and Tourism – Abu Dhabi is expanding its international outreach by forming several global partnerships aimed at enhancing visitor numbers and positioning the emirate as a year-round travel destination. This strategic move is aligned with Abu Dhabi’s Tourism Strategy 2030, which emphasizes sustainability and enriched traveler experiences.

International Collaborative Efforts

At the recent Arabian Travel Market 2025, DCT Abu Dhabi unveiled a range of new international partnerships that encompass major markets, including Europe, Saudi Arabia, and India. These partnerships are designed to amplify the emirate’s appeal and draw more visitors from these key regions.

According to Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, “The strategic partnerships forged at Arabian Travel Market signify a remarkable advancement in our mission to position Abu Dhabi as a premier global tourism destination.”

New Initiatives to Boost Visitor Arrivals

One noteworthy collaboration includes an agreement with Loop Leisure to host the Loop Leisure Autumn 2025 event in Abu Dhabi in October. This initiative is expected to attract over 130 high-end travel agents and media representatives from Germany, Switzerland, Austria, Benelux, and Poland to the emirate.

Further enhancing its presence in the Gulf region, DCT Abu Dhabi has teamed up with popular travel platforms in Saudi Arabia, such as Almosafer, Flyin, and Rehlat. These partnerships leverage digital marketing, tailored content, and special offers to promote Abu Dhabi as a favored destination amongst GCC travelers. Notably, TBO will execute a sales incentive campaign across Saudi Arabia and Kuwait to entice over 4,000 new visitors.

Targeting Indian Tourists

With India being Abu Dhabi’s top source market, the emirate has welcomed more than 360,000 hotel guests from the country in the past year alone. A collaboration with Holiday Tribe aims to bring an additional 5,500 Indian tourists to Abu Dhabi within the next 18 months. Such measures are expected to greatly improve tourism dynamics and enhance the overall visitor experience.

Innovative Campaigns to Enhance Travel Experience

Efforts to elevate visitor experiences include launching a new campaign titled “Sunshine Pass” in collaboration with Expedia and partnering with prestigious hotel groups like Rotana Hotels to promote off-season travel packages. Local initiatives such as Fazaa will provide curated, experiential offerings for UAE residents, while companies like DMC Arabia focus on driving traffic to lesser-known regions like Al Ain.

Recognizing Sustainable Practices

Abu Dhabi’s commitment to sustainability was on display at the Arabian Travel Market, where the emirate received accolades for its innovative exhibition stand that was crafted using reusable materials. This stand also showcased local SMEs and celebrated the rich cultural heritage of the emirate.

Visitor Statistics and Future Goals

The initiatives mentioned are part of the larger framework within Abu Dhabi’s Tourism Strategy 2030, which sets a commendable goal of welcoming 39.3 million visitors annually by the end of the decade. This ambitious target reflects the city’s strategic planning to enhance its global tourism status while ensuring a seamless experience for travelers from all corners of the globe.

結論

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