Record 1.1 Million Tourists Visit Malta in Q2 2025, 10% Growth from Last Year

Tourism Surge in Malta

The Maltese islands witnessed a remarkable influx of tourists in the second quarter of 2025, with 1.1 million visitors arriving—this is a significant increase of 10.4% compared to the same period last year.

This boost in tourist numbers demonstrates Malta’s growing allure as a top vacation destination, further encouraged by increased aircraft movements and optimized marketing strategies to reaching diverse demographics.

Hotel Performance and Spending Trends

As the statistics rolled in, hotels across Malta experienced varied outcomes. While 5-star e 4-star hotels posted higher occupancy rates, 3-star accommodations saw a slight drop compared to last year. In total, tourism spending surpassed €1 billion in Q2 2025, marking an increase of about €200 million.

Interestingly, the average daily spending for tourists rose 7%, reaching approximately €157.68, albeit slightly tempered by inflation concerns.

Approfondimenti dai leader del settore

Deputy Prime Minister and Minister for Tourism, Ian Borg, praised the numbers, attributing the surge to successful promotional efforts and the inherent charm of Malta. He mentioned, “This growth reflects our destination’s appeal and our commitment to promoting it internationally.”

In a similarly optimistic tone, MHRA President Tony Zahra remarked on the importance of collaboration within the industry to ensure sustainable growth moving forward, particularly in light of rising governmental support.

Dining Trends Among Tourists

According to a recent study, a substantial 33% of restaurant bookings in Malta are made by tourists, with popular dinner reservation times peaking at 8 PM. St. Julian’s emerges as the favored dining location for both locals and tourists, highlighting the local gastronomy’s role in attracting visitors.

The report also revealed that tourists primarily book their dining experiences through restaurant websites, while locals favor traditional booking methods like telephone calls or walk-ins. This distinction illustrates varying preferences in how both demographics engage with the local dining scene.

Le sfide da affrontare

Despite these impressive numbers, Minister Borg acknowledged that it would be easy to overlook the ongoing challenges the industry faces, including issues affecting local communities in tourist-heavy areas. He reiterated the need for stakeholders to continue collaborating for long-term solutions.

As hotel occupancy rates for the summer months are expected to fall short of previous years’ achievements, a cautious approach remains essential.

Preparing for Future Demands

With high occupancy rates and increased revenues, hotels are gearing up for the anticipated trends, with around 65% of industry stakeholders predicting an increase in average daily rates (ADR) for the upcoming summer.

This preparation not only underscores the importance of staying attuned to the industry’s dynamics but also emphasizes the potential growth in luxury travel and services. Moreover, as demand for private transportation services increases, platforms like GetTransfer.com are poised to play a critical role in offering tailored travel solutions, allowing visitors to book personalized transfers with ease.

Visitor Experience Matters

In essence, this surge in tourism comes with the understanding that while reviews and industry insights are valuable, nothing beats personal experience. On GetTransfer.com, visitors can easily hire a licensed car with a driver from verified service providers for reasonable prices. This option ensures travelers can explore the beautiful landscapes and vibrant culture of Malta without overspending or encountering unforeseen inconveniences.

In summary, the recent growth in tourist arrivals and spending in Malta highlights the island’s status as a prime destination. Whether it’s basking in the sun, indulging in delicious local cuisine, or experiencing the hospitality of its hotels, there is much to explore. With services like GetTransfer.com, travelers can enjoy the best transport options at affordable rates, making their adventures in Malta smoother and more enjoyable. Start planning for your next journey today!

For your upcoming excursions, consider how trends in tourism impact your travel decisions and explore the convenience offered by GetTransfer. Book your ride now with GetTransfer.com.