Amy Sykes Takes on Role as Head of Wholesale Distribution at Gold Medal

Expansion of the Trade Partnerships Team

Gold Medal, the leading B2B brand under dnata Travel Group UK, has announced the appointment of Amy Sykes as the new head of wholesale distribution. This strategic expansion within the Trade Partnerships Team aims to identify and secure new business opportunities, enhancing the brand’s outreach and effectiveness.

Enhancing Collaborations

Amy Sykes’ new role is tailored to promote collaboration with the brand’s existing trade partnership director, Karen Fletcher. Fletcher has expressed confidence in Sykes’ ability to navigate the wholesale market. With her solid understanding of the travel distribution platforms, Sykes is well-suited to drive the business in this key area.

Investment in Expertise

Fletcher emphasized that Sykes’ expertise will be pivotal in identifying avenues for growth in Gold Medal’s operations, including air and ground services through platforms like flight APIs and GDS self-booking tools. This appointment not only signals an investment in human resources but also reflects Gold Medal’s dedication to delivering high-quality solutions tailored to the evolving marketplace.

Positive Industry Impact

Sykes joined the team last month and is eager to leverage her extensive background in travel technology. Her prior roles included head of distribution at VOX Group and strategic sales manager for Hotelbeds. Such experience equips her with the skills to navigate the changing landscape of travel distribution, ushering in innovative solutions that will greatly benefit partners and clients alike.

Meet Amy Sykes

With a decade of experience in the travel sector, Sykes is primed to contribute significantly to Gold Medal’s wholesale distribution strategy. Her focus revolves around enhancing the company’s reputation amongst UK travel agents, ensuring a commitment to service excellence and robust partnerships.

Strengthening the Trade Partnerships Team

With Sykes joining Gold Medal, the Trade Partnerships Team has expanded to 14 dedicated members on the road throughout the UK and Northern Ireland. This increased manpower aims to better serve travel agencies and businesses, providing them with the best solutions available in the market.

Coinvolgimento della comunità

Travel agencies and partners are encouraged to engage with Gold Medal, as the firm aims to cultivate meaningful relationships that translate into effective sales strategies and better customer service. In an industry that thrives on connections, the commitment to collaboration cannot be overemphasized.

Rimanere in contatto

Stay informed about the latest trends and updates in the travel sector by following Gold Medal on social platforms:

• Facebook: 101K followers
• Twitter: 3.9K followers
• Instagram: 1.7K followers
• LinkedIn: 19.9K followers
• YouTube: 0.2K subscribers

Assessing the Development’s Significance

The appointment of Sykes is notable, especially at a time when the travel industry continues to adapt due to technological advancements. The ongoing developments within Gold Medal and dnata Travel Group UK present substantial opportunities that can support partners in forward-thinking ways. With this in mind, getting the right services and solutions is more crucial than ever.

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