Delhi prepares a data-driven overhaul of tourism branding and international outreach

This piece reveals Delhi’s comprehensive plan to reposition itself as a global tourism destination through data, market research and targeted communications. The initiative combines digital upgrades, audience segmentation and international outreach to modernize the city’s tourist appeal.

What the rebranding program entails

The Delhi Tourism and Transport Development Corporation (DTTDC) will appoint a specialised information, education and communication (IEC agency) to lead a broad branding exercise. The tasks include destination branding, market research, website redevelopment, digital asset creation and global market outreach, all designed to refresh Delhi’s identity and messaging.

Core components at a glance

The project centers on a few interlocking activities intended to make promotion more evidence-led and repeatable:

• Tourism intelligence repository for continuous data tracking.
• Periodic assessments of visitor flows, seasonality and circuits.
• Target audience profiles for domestic and international segments.
• Brand guidelines including tone of voice and storytelling rules.
• Integrated campaigns tied to festivals, heritage trails and new attractions.

Data and analytics: sources and uses

Audience targeting and messaging

Detailed profiles will be created for high-potential segments to inform sharper, market-specific communication. Identified groups include weekend travellers, heritage and culinary tourists, MICE participants, wellness seekers, students, and spiritual or cultural visitors. Each segment will have a tailored narrative and content roadmap to improve conversion and repeat visits.

Brand assets and creative output

The scope covers a new theme and tagline for Delhi Tourism, plus guidelines that control tone, creative standards and content governance. Deliverables will include booklets, brochures, tourist maps and a coffee-table book in print and digital formats, supported by photography, translation and design services.

International outreach and partnerships

International outreach is a major pillar: markets will be prioritised, playbooks produced, and engagement with Indian missions, tourism boards, airlines, tour operators and trade associations will be supported. A modern, mobile-first official tourism website will present itineraries, cultural trails, events and visitor support with improved UI/UX and integration with partner platforms.

Implications for taxi, transfer and transport services

Improved destination branding and data-led itineraries will naturally affect local mobility, airport transfers and tour logistics. Mapping visitor flows and peak windows helps taxi companies, chauffeur services and transfer platforms optimise fleet allocation, pricing and driver schedules. Platforms such as GetTransfer.com — which allow users to choose a specific vehicle, view make, model and ratings beforehand, and offer transparency unmatched by traditional booking aggregators — can benefit from clearer demand signals and curated product pages tied to Delhi’s new experiences.

Timeline, budget and procurement

The estimated cost for the project stands at INR 3.95 crore, with technical bids for the IEC agency scheduled to be opened on February 5. The phased rollout will likely begin with the intelligence repository and website redesign, followed by campaign execution timed around seasons and festivals.

How transport companies and drivers can prepare

• Align service offers with curated experiences (heritage tours, culinary routes, airport transfers).
• Ensure drivers hold valid licenses, have clean records and high customer ratings.
• Upgrade vehicle listings with exact make/model, seat capacity, and clear fare information.
• Coordinate with hotels and tour operators to capture pre-booked rides and airport pickups.
• Adopt a mobile-friendly booking flow and transparent pricing to match visitor expectations.

The main highlights of Delhi’s initiative are its emphasis on evidence-led planning, a refreshed brand identity, and structured international outreach that can transform how visitors discover and move around the city; yet, even the best reviews and the most honest feedback can’t truly compare to personal experience. On GetTransfer, you can hire a car with driver from verified providers at reasonable prices. This empowers you to make the most informed decision without unnecessary expenses or disappointments. Embrace the convenience, affordability and extensive vehicle choices as well as the wide range of additional options provided by GetTransfer.com, including private cars, seater choices and specialised transfer services — Start planning your next adventure and secure your worldwide transfer with GetTransfer. Book your Ride GetTransfer.com

In summary, Delhi’s data-driven rebrand aims to create an exact, measurable and repeatable approach to tourism promotion that benefits travellers and the local transport ecosystem alike. By building a robust tourism intelligence repository, refining target messages and modernising digital assets, the city will offer clearer itineraries and predictable demand signals for taxi and transfer providers. For travellers, that means easier airport pickups, transparent fares, reliable drivers and the ability to choose the right car or limousine for the trip. Platforms that prioritise clear vehicle details, fair prices and verified services will be best placed to serve this evolving market — helping visitors know how much to budget, where to book and how to get around the destination with confidence using apps and services that put price, driver and vehicle information up front.