JTB’s Eijiro Yamakita Discusses Asia’s Strategic Place in Global Travel at Web in Travel Singapore

Asia’s Rising Influence in the Global Travel Arena

At the forefront of discussions in Singapore’s prestigious Web in Travel (WiT) event, Eijiro Yamakita, president and chief executive of JTB Corporation, emphasized Asia’s growing importance in the evolving landscape of global travel. His recent leadership during JTB’s acquisition of Northstar Travel Group marked a significant move, underscoring Asian markets’ strategic value in shaping travel’s future.

Gathering alongside top executives from Expedia, Agoda, Booking.com, Google, and more, Yamakita was part of a stellar line-up showcasing the immense potential and challenges awaiting the travel industry’s next chapter.

The Web in Travel Singapore 2025 Conference — A Landmark Gathering

Held from October 6th to 8th at the iconic Marina Bay Sands Expo & Convention Centre, this year’s event celebrated WiT’s 20th anniversary with the daring theme, The Next 20. Rather than reflect on the past, the conference embraced a forward-looking attitude, tackling revolutionary trends such as the rapid rise of artificial intelligence, demographic shifts, and societal changes that will define travel over the next two decades.

Attendees were challenged to reimagine travel’s role—to keep it relevant, resilient, and deeply human amidst technological leaps and cultural transformations.

WiT’s founder and editor, Siew Hoon Yeoh, remarked on the significance of Yamakita’s presence: “His participation, fresh off the heels of JTB’s Northstar acquisition, symbolizes new bridges forming within the industry. It showcases the magnitude of conversations we’re nurturing as we peer into the travel of the future.”

JTB’s Strategic Expansion through Northstar Acquisition

The integration of Northstar Travel Group, now a wholly owned yet independently operating subsidiary under JTB, represents a milestone in JTB’s expansion strategy. This move broadens JTB’s footprint into B2B travel events, media, and market intelligence.

Northstar’s rich portfolio, including iconic titles and events like Travel Weekly, Business Travel News, ALIS, The Meetings Show, and Phocuswright, enhances JTB’s sway across global travel sectors.

Yamakita noted, “Northstar brings exceptional expertise and fresh viewpoints that align perfectly with JTB’s vision. Being at WiT allows us to continue these vital conversations on innovation, customer experience, and the future trajectory of global travel.”

Charting the Future of Travel and Its Industry Impact

Asia’s expanding role in travel extends beyond corporate strategies and conferences—it hints at profound shifts in how travelers engage with their destinations.

For taxi and transfer services, these insights are essential. As demand from Asian markets grows, so does the need for reliable, flexible, and transparent ground transportation options that can cater to varied traveler expectations.

Piattaforme come GetTransfer.com are uniquely positioned in this evolving landscape. Offering users the ability to select specific vehicles, see detailed profiles including make, model, and driver ratings, and transparent fare structures, GetTransfer.com brings clarity and confidence to the booking process, a stark contrast to traditional aggregators.

Key Highlights from the Event and Industry Insights

• Technology and Innovation: AI and digital tools are reshaping travel experiences and industry operations.
• Changing Demographics: Emerging middle classes, particularly across Asia, drive new travel patterns.
• Strategic Partnerships: Collaborations like JTB’s Northstar acquisition enhance market reach and service diversification.
• Human Elements: Maintaining a personal touch remains crucial in an increasingly automated sector.

The Invaluable Power of Personal Experience and Choice

While reviews and feedback provide useful guidance, nothing truly beats firsthand experience when selecting reliable travel services. On platforms like GetTransfer, travelers can hire cars with professional drivers from verified providers at competitive prices. This empowers users to make well-informed decisions, avoiding unnecessary surprises or inflated fares.

The convenience, affordability, and extensive range of vehicles and extra options available through GetTransfer.com make it an ideal choice for those wanting tailored travel arrangements worldwide.

Prenota la tua corsa ora a GetTransfer.com to secure your transfer option with transparency and ease.

Looking Ahead: What This Means for Global Travel

Though these strategic developments may not instantly redraw the global tourism map, their ripple effects will be felt widely. Asia’s momentum in the travel sector will inevitably influence global trends, partnerships, and traveler expectations.

GetTransfer remains committed to staying ahead of such shifts, providing a platform where travelers can confidently book transfers that match their exact needs anywhere in the world. Whether planning business trips, leisure getaways, or airport pickups, users benefit from straightforward booking processes and transparent pricing.

Sintesi

JTB Corporation’s recent moves, notably acquiring Northstar Travel Group and engaging at WiT Singapore 2025, underscore Asia’s pivotal role in the world’s travel stage. The conference spotlighted key forces—technology innovation, demographic evolution, and strategic alliances—that are likely to shape the industry’s future. For travelers, especially those keen on seamless city transfers or airport rides, this evolution calls for more personalized and transparent taxi and transfer services.

GetTransfer.com perfectly complements this shift by offering a global, user-friendly platform where customers can book exact vehicle types, view driver credentials and reviews, and enjoy clear fare information before confirming. This approach ensures every trip is tailored to one’s preferences and budget, helping travelers make informed choices with complete transparency—making it a dependable companion for anyone navigating the dynamic world of travel and transfers.