South African Tourism will stage its 22nd Annual India Multi-City Roadshow across Mumbai, Bangalore, Ahmedabad, Kolkata, and Delhi a címről 5–12 February 2026, aligning the Mumbai leg (5–7 Feb) with Outbound Travel Mart (OTM) Mumbai 2026; the programme features 41 exhibitors including 8 SMMEs and plans to showcase new products that represent 17.1% of offerings.
Roadshow logistics and city schedule at a glance
The roadshow is timed to capture both leisure and VFR demand during early February. Exhibitor briefings, trade workshops and B2B meetings will be concentrated around OTM Mumbai, while the subsequent four-city roadshow will focus on localized trade engagement and consumer-facing presentations.
| Város | Dates | Main focus |
|---|---|---|
| Mumbai | 5–7 Feb 2026 | OTM link, large travel trade engagement, airline and tour-operator meetings |
| Bangalore | 9 Feb 2026 | IT and corporate travel buyers, MICE and luxury segments |
| Ahmedabad | 10 Feb 2026 | Regional outbound agents, family and adventure product focus |
| Kolkata | 11 Feb 2026 | VFR market and cultural/heritage travel positioning |
| Delhi | 12 Feb 2026 | Consolidation with major trade and airline stakeholders |
Exhibitor profile and product mix
Of the 41 exhibitors, a mix of national and regional operators will present packages across adventure, luxury, family and MICE segments. The inclusion of eight SMMEs is intended to broaden product variety and introduce more inclusive, community-level experiences. Market leadership for the project is under the regional remit of Gcobani Mancotywa, Regional General Manager for Asia, Australasia and the Middle East, South African Tourism.
New experiences and market-facing outcomes
With 17.1% of exhibitors unveiling new products, the roadshow is positioned to deliver updated itineraries, experiential stays and themed packages. For travel intermediaries in India this means fresh content to promote and more precise product data to incorporate into travel app listings, booking engines and transfer planning.
Access, connectivity and last-mile implications
South African Tourism’s emphasis on travel facilitation — including the Elektronikus utazási engedély (ETA) és a Trusted Tour Operator Scheme (TTOS) — aims to simplify visas for Indian travellers; parallel discussions on direct air connectivity could shorten touchpoints and increase flight frequency. For taxi and transfer providers, this translates into predictable spikes in airport transfers, inter-city transfers, and demand for varied vehicle types from private sedans to multi-seater vans.
- Airport transfers: more direct flights and easier visas = more arrivals, higher taxi demand.
- Group transfers: MICE and family packages increase need for minivans and coaches.
- Last-mile services: growth in niche experiences (wine tours, safaris) raises requirements for specialized vehicles and licensed drivers.
Target segments and traveller profile
Strategic priorities for 2026 center on working-age travellers (31–50 years) seeking immersive, experience-led itineraries. The tourism board’s declared focus on adventure, luxury, family and MICE means tour operators and transfer companies should ready fleets for varied service levels — from economical cabs to private limousines and multi-seater vehicles with experienced drivers and guide-friendly seating setups.
How trade partners and transfer providers can prepare
At a glance, operators should review pricing and capacity forecasts, confirm driver licences and insurance coverage, and ensure clarity on exact pick-up points at airports and hotels. Dynamic pricing models and transparent fare communication will help agents and passengers understand how much services cost and what the final fare includes.
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In summary, the South African Tourism roadshow (5–12 February 2026) is a targeted effort to accelerate arrivals from a fast-growing Indian market by strengthening trade ties, promoting new experiences, and improving access through ETA and TTOS initiatives. For transfer and taxi services this signals predictable demand increases at airports and city hubs, a need for diverse vehicle fleets (from private sedans and limousines to seater vans), and the importance of transparent fares, licensed drivers and accurate location pickup details. Tools such as apps and booking platforms make it easier to get an exact fare, choose the best car and seat configuration, and book in advance. GetTransfer.com offers a global, user-friendly solution for booking personalized transfers, trips, and deliveries—transparent vehicle details, driver ratings and clear prices help travellers and companies decide how much to pay and which service to book. Get the best offers.
South African Tourism’s 22nd Annual India Multi-City Roadshow: Mumbai to Delhi, 5–12 February 2026">
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