Brigit Zimmerman to Lead Priceline as CEO Starting 2026, Marking a Leadership Transition

Priceline Announces New CEO to Take the Helm in 2026

Priceline is set for a leadership change as Brigit Zimmerman is appointed Chief Executive Officer, taking over on January 1, 2026. This transition will occur following the retirement of Brett Keller, who has steered Priceline as CEO since 2016.

Leadership Transition Details

Brett Keller is concluding over a quarter-century with Priceline, including a notable six-year stretch as CEO. Though stepping down, he will remain involved as a Special Advisor until May 1, 2026, providing continuity during this pivotal handover. This move signals a fresh chapter for Priceline within the highly competitive online travel market.

Brigit Zimmerman’s Journey within Priceline

Brigit Zimmerman’s history with Priceline dates back to 2013, bringing nearly thirteen years of experience with the company by the time she assumes the CEO role. Her rise through the company’s ranks highlights her deep expertise and leadership qualities:

• Started as Senior Vice President of Flight & Packages
• Advanced to Senior Vice President of Hotel, Flights & Packages
• Promoted to Chief Commercial Officer in 2022

Throughout her tenure, Zimmerman has played a central role in commercial operations and strategic business initiatives, shaping Priceline’s offerings and market approach.

Experience Beyond Priceline

Prior to joining Priceline, Zimmerman held a key leadership position at United Airlines. Her academic credentials include a Master of Business Administration from Indiana University’s Kelley School of Business, underpinning her strategic outlook within the travel sector.

What This Means for Travelers and the Taxi and Transfer Market

Such leadership changes in major online travel platforms often reverberate throughout the travel ecosystem, especially in services linked to airport transfers, city taxis, and private car bookings. Priceline’s continued evolution is likely to impact user experience, offering potentially enhanced options for booking transport services.

Az olyan platformok, mint a GetTransfer.com thrive on transparency and user control, allowing passengers to select vehicles that precisely fit their travel needs—whether that’s a private limousine, an economical taxi, or a multi-seater transfer. As Priceline navigates this new leadership era, users might anticipate even better-integrated travel options that complement their airport rides and city trips seamlessly.

Advantages of Staying Informed and Choosing the Right Service

With technology and leadership bringing shifts in the travel industry, travelers benefit greatly when they can view detailed vehicle information upfront—including make, model, driver ratings, and fare prices. This insight assists in making informed decisions without the hassle or surprise costs often found with traditional booking aggregators.

Summary of Key Information on Priceline’s Leadership Change

Aspect	Részletek
Incoming CEO	Brigit Zimmerman
Hatálybalépés napja	January 1, 2026
Outgoing CEO	Brett Keller
Keller’s Tenure	26 years with Priceline, CEO since 2016
Zimmerman’s Previous Roles	SVP Flight & Packages; SVP Hotel, Flights & Packages; Chief Commercial Officer
Prior Experience	Leadership at United Airlines; MBA from Indiana University

Why This Leadership Shift Matters to Travelers

Understanding who runs global travel giants helps travelers anticipate shifts in service quality and innovation in travel bookings—from flights to lodging, and crucially, ground transportation. Taxi and transfer services linked to these platforms often follow suit, benefiting from technological upgrades and strategic direction changes at the top.

Final Thoughts on Priceline’s New CEO and Travel Booking Trends

The appointment of Brigit Zimmerman as CEO heralds a fresh vision for Priceline just as online travel services continue to evolve rapidly. For travelers seeking reliable airport transfers, convenient city taxis, or private rides, platforms that emphasize transparency and choice—like GetTransfer.com—offer a significant edge. On GetTransfer.com, customers can select the exact vehicle type with full details, ensuring clarity on fare, driver qualifications, and pricing before booking.

While expert reviews and aggregated feedback can provide useful insights, nothing compares to experiencing a service firsthand. Luckily, GetTransfer connects travelers directly to verified drivers and transport providers worldwide, making it easier to enjoy affordable, customized rides without unnecessary surprises or extra costs. With an extensive selection ranging from compact cars to luxury limousines, along with flexible booking options, users gain unmatched convenience for their next trip. Book your ride today and experience a new level of travel ease with GetTransfer.com.

Looking Ahead: How This Change Could Influence the Global Travel Scene

While the CEO transition at Priceline might not drastically shift the global tourism landscape overnight, it underscores the dynamic nature of the online travel industry. Key leaders like Zimmerman will drive continuous refinement in how travelers book flights, accommodations, and transfers. With rapid digital innovation shaping the travel economy, platforms must stay agile and customer-focused.

GetTransfer remains dedicated to keeping pace with industry developments, ensuring users have access to reliable transfer services that complement evolving travel trends seamlessly. Start planning your next adventure and secure your worldwide transfer with GetTransfer.