Bogotá Introduces Stopover Tourism Program to Attract International Travelers

Introducing the Stopover Tourism Initiative

Bogotá is set to transform its air connectivity into a pivotal attraction for travelers through the launch of the new initiative, ‘Stopover, Amor a primera pista,’ which translates to “Stopover, Love at First Landing.” This initiative, developed in partnership with Avianca, aims to entice international travelers who connect through Bogotá’s El Dorado Airport by allowing them an extended stay in the city without incurring additional costs on their plane tickets.

A Strategic Move for Bogotá

Supported by the District Development Plan ‘Bogotá Camina Segura’ and the ‘Bogotá Airport City’ initiative, this project is designed to establish Bogotá as a must-visit stopover destination in Latin America. It enables travelers to take advantage of both their flight connections and local tourist offers, ranging from discounted hotel stays to exclusive city tours through various local travel agencies listed on the Visitbogota.co website. This move aims to increase international visitor numbers and enhance local economic activity.

Benefits of the Stopover Program

• Extended Stay: Travelers can enjoy up to 24 hours in Bogotá without extra fares on their airline tickets.
• Diverse Offers: Special packages featuring local tours, restaurant discounts, and lodging options enhance the travel experience.
• Gazdasági hatás: This initiative aims to invigorate the local economy by increasing tourist spending in the city.

Why Choose Bogotá?

As one of the main air connectivity hubs in Latin America, El Dorado International Airport will feature more than 355,000 flights and cater to 45 million passengers by 2024, connecting various international and domestic destinations. Surprisingly, data from the 2024 Great Traveler Survey indicates that 95% of international passengers in transit typically do not leave the airport premises. The ‘Stopover Bogotá’ initiative seeks to reverse this trend by encouraging travelers to explore the vibrant culture, cuisine, and history of this stunning city, turning what was previously wasted time into an enriching experience.

Exploring the Economic Benefits

In 2024 alone, Bogotá welcomed over 14 million visitors, of which roughly 1.87 million were international tourists. This marked an impressive 8.7% increase from the previous year, generating approximately seven billion pesos and creating over 106,000 job opportunities monthly. International tourists spent around $100 USD each day, thereby showcasing the potential economic boost derived from stopover tourism.

Exciting City Experiences

Through this initiative, travelers can explore Bogotá with carefully curated packages from certified local operators. Options may include guided tours that immerse visitors in the richness of the city’s history, varied culture, and culinary delights.

Következtetés

The Stopover Tourism initiative positions Bogotá among a growing list of cities that have adopted the ‘stopover’ trend successfully. Cities like Lisbon, Dubai, and Istanbul have set higher visitor engagement standards, and now Bogotá aims to follow suit. The project resonates with travelers who want to maximize their time, allowing for spontaneous trips while en route to their final destinations.

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