The TOURISE Awards Recognizing the World’s Best Travel Destinations

Introduction to the TOURISE Awards

The TOURISE Awards have recently been introduced to honor the most remarkable travel destinations globally. Launched through a virtual press conference organized by Saudi Arabia’s Ministry of Tourism, this initiative has already garnered significant attention in the travel industry.

Aims and Objectives of the Awards

Crafted under the TOURISE platform, the awards highlight destinations that provide genuine, enjoyable, and significant experiences throughout the traveler journey. This allows for the acknowledgment of places that truly enhance the travel experience, adding value to each trip.

Nominations and Eligibility

Nominations for the awards are currently open until July 9 and are accessible to travelers, tourism professionals, and organizations eager to recognize leading destinations worldwide. Eligible entries must meet defined criteria, such as:

• A well-defined geographical area, which could be a city, region, or specific attraction.
• A unique identity shaped by cultural and natural attributes.
• The existence of a tourism authority tasked with managing the destination effectively.

Categories of Recognition

The awards categorize destinations into five primary groups:

1. Best Arts and Culture Destination
2. Best Adventure Destination
3. Best Food and Culinary Destination
4. Best Shopping Destination
5. Best Entertainment Destination

In addition to these categories, the awards will declare a flagship title: Best Overall Destination.

Judging Process

An independent panel comprising experts from various sectors—including tourism, fashion, art, culinary, and entertainment—will assess the nominations. Esteemed judges include notable figures like former CEOs from Forbes Travel Guide and Michelin Guides, alongside respected UN Goodwill Ambassadors. Their collective insights aim to ensure a well-rounded evaluation process.

Assessment Criteria

Destinations will be judged based on ten specific criteria, which are organized into three main pillars:

• Offre – Evaluates the authenticity and innovation of the destination.
• Valeur – Considers inclusion, sustainability, and accessibility.
• Commodité – Assesses accommodation diversity and safety.

The Significance of these Awards

As highlighted by Jean-Philippe Cossé, CEO of TOURISE, these awards signify more than just recognition; they serve as a catalyst for sustainable tourism and cultural connection. Cossé notes that tourism is an essential economic driver, fostering cultural exchange and inspiring sustainable change, thereby positively impacting destinations and their communities.

Future of Travel Destinations

The winners will be disclosed during the TOURISE Summit, taking place from November 11 to 13 in Riyadh. This gathering aims to unite key players from tourism, travel, investment, and innovation sectors, all striving to shape the future of global travel.

Influence on the Tourism Landscape

In light of these awards, the global tourism landscape is poised for noteworthy transformations. Engaging experienced travelers, the awards help illuminate the paths toward enhanced standards in tourism management, thereby benefiting the overall travel experience.

Conclusion

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