Global Travel Buyer Index Q4 2025: Stabilisation and Rising Buyer Confidence

The Global Travel Buyer Index (GTBI) for Q4 2025 indicates that tourism purchasing has stabilised and that international buyers are growing more optimistic about the coming months.

What the Q4 2025 GTBI Reveals at a Glance

The GTBI, produced by Dr. Fried & Partner in cooperation with ITB Berlin, surveys international buyers from the ITB Buyers Circle to measure both the current market situation and short-term expectations. The December 2025 release shows modest improvements in the present purchasing picture and noticeably stronger expectations for the next six months.

Current purchasing situation

Respondents reported modest gains in several procurement areas during Q4 2025. The balance between increases and decreases suggests a cautious but steady recovery in bookings and contractual commitments.

Future expectations

Looking ahead, buyers expressed an even more upbeat outlook. The Future Expectation Index rose to 90 points, indicating confidence that purchasing volumes, fixed contracts, and contractual spend will increase in the next half year.

• 59% expect higher purchasing volume in the next six months.
• 54% foresee an increase in fixed purchases.
• 63% anticipate higher contractual expenditure.

Index Summary and Market Context

Combined, the Current Situation Index climbed to 85 points and the overall GTBI reached 87 points in December 2025 — the highest reading since February of the same year. These figures point to a market that is stabilising after periods of uneven demand, with buyers regaining confidence to commit to contracts and larger bookings.

About the sample

The December 2025 survey included 152 international travel buyers. Procurement focus remained on hotels, DMC services, activities & events, and transfers, with source markets concentrated in Europe, Germany, and Asia.

What this means for transfers, taxis and local transport providers

Stronger purchasing intentions and more fixed contracts generally translate into steadier demand for ground services. For taxi companies, private transfers, and shuttle providers this can mean:

1. More predictable volumes from group bookings and contracted events.
2. Increased demand for airport transfer capacity during peak windows.
3. Opportunities to negotiate longer-term rates and to secure fleet commitments.

Operators with clear pricing, licensed drivers, and reliable booking platforms will be better placed to win procurement contracts. Platforms that offer transparency — including vehicle make and model, ratings, and exact fare estimates — can help buyers match service quality to contract requirements.

Practical tips for procurement and operators

• Buyers: Lock in fixed volumes where possible to avoid price spikes and ensure vehicle availability for specific locations and times.
• Operators: Offer clear, itemised quotes (fare, wait time, extra seats, luggage fees) and maintain up-to-date fleet and license information.
• Both: Use apps and platforms that let you review driver profiles, vehicle types, and past ratings before you book.

Key takeaways

The Q4 2025 GTBI points to a market that is more stable than in recent quarters, with improving buyer sentiment and rising contractual spend. For the transfer and taxi sector, that stability can mean steadier fares, more booked seats for airport and city transfers, and an inclination among buyers to prioritise reliable partners and pre-booked services.

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In summary, Q4 2025’s GTBI shows a stabilising procurement environment with rising buyer confidence that should support steady demand for taxi, transfer and private transport services. Buyers benefit from clear service terms, certified drivers, and predictable fares while operators can capture more bookings by offering transparent pricing, a variety of vehicle options, and reliable scheduling. Platforms that display exact vehicle details, driver licenses, and past ratings help both parties book with confidence — whether it’s an airport pick-up, a city drop-off, or a private limousine for a special event. By using transparent, user-friendly channels, travelers and buyers can better control price, time and location expectations and find the best private transfer services to match their destination needs.