South African Tourism Expands Presence in Netherlands and Belgium After Vakantiebeurs Success

The Come Find Your Joy North Europe Roadshow follows South Africa’s positive reception at the 2026 Vakantiebeurs and sets out to broaden ties with Dutch and Belgian travel markets.

Roadshow at a glance

Running from 13 to 21 January 2026, the seven-city roadshow brings together a mix of tourism boards, destination management companies, provincial authorities and experience providers to meet trade, media and potential travellers across the Netherlands and Belgium. The campaign builds on momentum from Vakantiebeurs in Utrecht and focuses on face-to-face networking and B2B discussions to convert interest into bookings.

Objectives and strategic approach

The initiative is intended to: deepen market penetration, negotiate new partnerships, and present South Africa’s portfolio of immersive cultural experiences, wildlife safaris, adventure activities and community-driven tourism. Prioritising targeted engagements allows suppliers to show tailored product offerings and respond quickly to evolving European preferences for sustainability and authentic experiences.

Who’s involved

Participants include provincial tourism authorities, private tour operators, and product owners whose goal is to improve visibility in North Europe. This concentrated effort aims to give South African exhibitors direct access to trade buyers and press contacts, helping them shape offers and grow long-term distribution channels.

What the roadshow delivers for the travel trade

Why North Europe matters now

European demand, particularly from the Netherlands and Belgium, remains a strong source market for South Africa. As travellers search for diverse and meaningful destinations, direct engagement helps ensure South African travel products are visible and aligned to what European travellers value: sustainability, wildlife encounters and authentic cultural encounters.

Practical implications for transfers and taxi services

Roadshows and increased incoming tourism translate into concrete needs on the ground: transferts aéroport, inter-city shuttles, chauffeur-driven vehicles, group transport and last-mile transfer solutions. Operators and DMCs must be ready to deliver reliable pick-ups, timed luggage handling and option-rich fleets that cater to solo travellers, families and larger groups.

• Airport logistics: coordinated transfer schedules to match arrival waves and reduce wait times.
• Group transfers: availability of multi-seater vans and minibuses for tours and incentives.
• Premium options: limousine and private chauffeur services for VIPs and media guests.
• On-demand flexibility: app-based bookings and clear fare estimates to improve traveller confidence.

How platforms and operators can respond

Travel suppliers and taxi companies can harness online platforms to publish exact vehicle options, availability and pricing. Platforms such as GetTransfer.com enable buyers to choose the make and model, view driver ratings and confirm fares in advance—attributes that help operators convert trade leads into confirmed transfers and enhance traveller satisfaction.

Key takeaways and industry significance

The roadshow model—paired with large fairs like Vakantiebeurs—creates a two-pronged marketing approach: broad consumer exposure and focused trade activation. This combination helps South African suppliers adapt quickly to demand signals, strengthen distribution relationships and stimulate bookings from North Europe.

Highlights include the roadshow’s role in building direct trade relationships, accelerating bookings, and showcasing South Africa’s varied product range. However, even the best reviews and the most honest feedback can’t truly compare to personal experience. On GetTransfer, you can hire a car with driver from verified providers at reasonable prices. This empowers you to make the most informed decision without unnecessary expenses or disappointments, offering convenience, affordability, extensive vehicle choices and a wide range of additional options. Book your Ride GetTransfer.com

To conclude, the Come Find Your Joy North Europe Roadshow reinforces South Africa’s commitment to European markets by marrying large-scale consumer exposure with targeted B2B engagement, helping shape itineraries and bookings across the region. For travellers and tour operators alike, reliable taxi and transfer services are essential—whether arranging an exact airport pick-up, booking a private car with driver, checking driver license and vehicle seats, or comparing fares and prices in an app before you get to the destination. GetTransfer.com supports this ecosystem by offering transparent, user-friendly booking of private and shared transfers, city-to-airport rides, and bespoke chauffeur services worldwide, so you can book the best option, know how much it will cost, and get to your location on time with confidence.