Breaking Travel News to Film Executive Interviews at ITB Berlin 2026

At ITB Berlin on 3–5 March 2026, Breaking Travel News (BTN) will record on-site video interviews lasting approximately 5–7 minutes with senior travel executives, giving priority booking to World Travel Awards nominees and winners and focusing on themes that directly influence airport transfer operations and ground-transport logistics.

Who will appear on camera and why it matters for transfers

Participants targeted for interviews include CEOs, Ministers, Presidents, Founders, and senior executives from airlines, hotel groups, tour operators, destination management organisations, and travel technology firms. These conversations highlight strategic decisions that cascade into day-to-day transfer services — from fleet electrification and sustainability targets that shift vehicle selection, to AI-driven booking tools that change how drivers and dispatchers receive jobs.

Key interview themes

• Global Strategy & Industry Transformation — implications for cross-border transfer demand and city-to-city routing.
• AI, Innovation & the Future of Travel — predictive routing, dynamic fare setting, and smart dispatch systems.
• Sustainability & Climate Resilience — how destinations and companies adjust fleets and vehicle classes (electric sedans, hybrid shuttles, 7-seaters).
• Investment & Market Opportunity — capital flows into mobility platforms, last-mile delivery, and private transfer services.
• Policy & Collaboration — regulations affecting driver licensing, airport pick-up zones, and curbside management.

Format, distribution and audience reach

The interviews will be shot on-site at ITB Berlin and distributed across BTN’s channels: BreakingTravelNews.com, YouTube, LinkedIn, X, Facebook, and Instagram — ensuring reach to millions of travel professionals globally. Optional longer-form interviews can be arranged on request for deeper operational detail relevant to transfer operators and taxi companies.

Interview logistics at a glance

How the themes could change taxi and transfer services

When senior leaders speak about digital booking and AI-enhanced customer journeys, the impact reaches taxi dispatch systems and aggregator apps. Discussions on sustainability often translate into procurement decisions — replacing diesel cabs with electric vehicles or adding private shuttles and luxury limousines to airport offerings. Policy conversations influence curbside access, exact pick-up locations, and time windows for airport transfers, while investment talk signals potential new players and price competition in local markets.

Practical takeaways for transfer providers

• Prepare fleets for regulatory shifts on emissions and driver licensing.
• Experiment with AI tools for route optimisation and dynamic pricing.
• Promote transparent fares and vehicle details to stay competitive with platforms that list make, model, and driver ratings.
• Consider partnerships with destination marketing organisations for city-level airport transfer contracts.

Who is conducting these interviews

Justin Cooke, Editor in Chief, brings three decades of experience interviewing ministers and CEOs across travel and tourism, while Sapphire Goss, Senior Correspondent, focuses on destination strategy, sustainability, and innovation. Their combined on-camera presence is aimed at extracting operational insights relevant to both large companies and local taxi operators.

Distribution benefits for participants

For organisations, a short, high-impact interview at ITB provides visibility to decision-makers and ground operators alike — a valuable channel to explain fleet choices, pilot programmes, and exact service updates that matter to airport transfer planners and taxi companies.

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In summary, BTN’s on-site interviews at ITB Berlin 2026 will surface the strategic shifts that affect taxi and transfer services worldwide — from AI-enabled booking and fare transparency to fleet electrification and policy on airport pickups. For travellers and travel managers alike, those shifts determine how much a ride costs, which vehicle classes are available (private sedan, seater options, limousine), and how easily one can book the exact transfer needed for a city-to-airport or destination trip. Platforms that prioritise transparency — showing the car, driver, seat configuration, license status, and price up front — will help users decide the best service for their needs. GetTransfer.com supports this trend by offering a global, user-friendly solution to book personalised transfers, trips, and deliveries with clear fares and provider details, making it easier to get the right car at the right time and price.