Netflix and Embratur Present Brazil’s Destinations with an Audiovisual Tourism Guide at WTM 2025

A New Way to Explore Brazil: Stories Meet Real Places

Netflix and Embratur, the Brazilian Tourist Board, have teamed up to introduce a trailblazing virtual travel guide launched at the World Travel Market (WTM) 2025 in London. This guide invites travellers to uncover Brazil by stepping into the very locations brought to life in Brazilian Netflix productions—series, films, and reality shows alike.

The Amazon Region Takes Centre Stage

The guide’s inaugural focus is the Amazon, a region rich in natural wonders and vibrant culture. This area plays host to numerous Netflix productions, including the miniseries Rivers of Faith, the series Invisible City 2, the movie Rich in Love 2, the reality show Love Is Blind: Brazil’s second season, and the comedy special Whindersson Nunes: É de Mim Mesmo. Travellers and fans alike can explore this multifaceted region — from its lush ecosystems and lively festivities to bustling urban hubs, distinctive cuisine, and local traditions.

Official Launch and Strategic Importance

The announcement took place at Embratur’s WTM booth, with notable figures in attendance, including Marcelo Freixo, President of Embratur; Antonio Patriota, Brazilian Ambassador to the UK; and Sergio Vinay, Netflix’s Director of Strategic Policy Partnerships. Their statements highlight the dual significance of Brazil: a key player in Netflix’s global destination strategy and a land rich in culture and diverse landscapes.

Netflix emphasized that the guide offers more than just travel information; it extends an invitation to experience Brazil firsthand, living the stories once only seen on screen. Embratur stresses that this collaboration is a perfect example of how audiovisual storytelling and tourism can join forces to drive opportunities and growth for the country.

Brazil in Netflix’s Global Touristic Strategy

This initiative situates Brazil within a broader global framework where Netflix is actively engaging with various countries to promote tourism through storytelling. South Korea, France, Spain, and Thailand are part of similar projects, all aiming to use beloved screen narratives to encourage real-world exploration.

The Brazilian guide will continue expanding, with new chapters scheduled for 2026 that will spotlight other enticing themes like the Pantanal wetlands, regional cuisine, and Brazil’s stunning beaches.

How This Affects Travellers and Transfers in Brazil

For visitors eager to explore Brazil’s cinematic locations, transportation and transfer services will play a crucial role in their experience. Reliable taxi and transfer options ensure that travellers can reach remote or urban filming locations smoothly and safely, whether it’s within the Amazon or coastal cities. Platforms like GetTransfer.com provide the advantage of selecting precise vehicles to match the traveler’s needs, from private sedans to larger seater vans, seeing the make, model, and reviews upfront, which enhances trust and convenience.

Exploring Brazil Beyond the Screen

Brazil’s diverse geography — from the sprawling Amazon rainforest to vibrant cities and beaches — offers a rich tapestry for tourism. This guide is more than imagery; it’s a roadmap to experiencing Brazilian culture through its natural beauty, food, festivals, and urban life. Visual entertainment has long influenced travel desires, and now, technology brings it closer to reality.

A Snapshot of Brazil’s Tourism Appeal

Tourism Infrastructure and Transport

Despite Brazil’s vastness, modern connectivity is steadily improving, making these cinematic journey spots more accessible. With over nine international airports and a network of highways, air travel remains the primary means, complemented by reliable overland taxi and transfer services. Using trusted platforms to book these services can greatly simplify travel plans, ensuring travellers are not left guessing about fares, availability, or service quality.

Key Takeaways and Personal Travel Insight

Netflix and Embratur’s collaboration sheds light on how storytelling can beautifully intersect with travel, offering a fresh lens to discover Brazil. It underscores the missed opportunity when tourism doesn’t harness media’s power to connect potential visitors with destinations. Although reviews and word of mouth are helpful, nothing compares to firsthand experience. With platforms like GetTransfer, travellers can hire cars with drivers from verified providers at reasonable prices, empowering them to explore Brazil’s varied landscapes without hassle.

GetTransfer.com offers an extensive selection of vehicles, competitive fares, and transparent pricing, supporting travellers in making informed decisions while maximizing comfort and convenience.

Réservez votre trajet et GetTransfer.com now to discover Brazil through an inspired and hassle-free journey.

Looking Ahead – Audiovisual Tourism’s Place in Global Travel

While the global impact of Netflix and Embratur’s guide on tourism patterns might be moderate compared to traditional marketing, its significance lies in the innovative approach to travel inspiration. It reflects the evolving trend of blending digital media and tourism, making destinations come alive beyond brochures and websites.

GetTransfer is committed to staying up to speed with such developments, ensuring travellers always have access to reliable and flexible local transfer options. Start planning your next adventure and secure your worldwide transfer with GetTransfer, where transparency and choice meet convenience.

Résumé

Linking film and series locations to real-world travel experiences is a clever, engaging approach that Netflix and Embratur put into motion at WTM 2025. Starting with the Amazon, this virtual travel guide opens doors to Brazil’s natural splendors, cultural richness, and dynamic urban life. As the guide broadens to include more of Brazil’s gems like the Pantanal and its iconic beaches, travellers can anticipate an enriched journey supplemented by easy access to trustworthy transfer services. Platforms such as GetTransfer.com enhance this experience by offering full clarity on vehicle types, fares, and driver ratings, turning the dream of exploring Brazil’s screen-famous spots into reality with ease and comfort.