Emirates Becomes Official Partner of Women’s Rugby World Cup 2025

Introduction au partenariat

The recent announcement of Emirates as an Official Partner of the Women’s Rugby World Cup 2025 marks a significant development in the promotion and support of women’s sports on a global scale. Scheduled to commence on August 22, 2025, this tournament will take place across eight venues in England, featuring 16 national teams vying for the newly designed Women’s Rugby World Cup Trophy.

Commitment to Growth and Development

As part of this partnership, Emirates will enhance its ongoing support for match officiating by sponsoring the World Rugby Match Officials during the tournament. This initiative is aimed at fostering the growth and development of premier match officials and advancing the presence of women officials in significant competitions. The airline’s ‘Fly Better’ kit will be donned during all matches, reinforcing their commitment to rugby.

Elevating Women’s Sports

Through this sponsorship, Emirates aims not only to promote rugby but also to amplify the visibility of women’s sports. The burgeoning interest in women’s rugby and the growing professional leagues provide Emirates with an excellent platform to engage new, passionate fan bases. This initiative highlights the airline’s dedication to creating long-lasting connections with fans and promoting inclusivity in sports.

Voix des dirigeants

Sir Tim Clark, President of Emirates Airline, expressed enthusiasm about partnering with World Rugby. He noted, “Women’s rugby is flourishing on a global scale, and our significant investment in this partnership showcases our commitment to supporting the sport’s expansion. Making rugby accessible to everyone is a core part of our mission.”

Similarly, Michel Poussau, Chief Revenue Officer at World Rugby, reiterated the importance of this longstanding relationship. He stated, “Emirates has been a trusted partner of World Rugby for nearly two decades. Their continued commitment to supporting match officials is crucial for maintaining high standards on the field.”

Impact on the Tournament

Sarah Massey, Managing Director of Women’s Rugby World Cup 2025, emphasized the need to support referees during the tournament, stating, “Emirates’ investment is critical in creating meaningful opportunities for match officials, especially women participating in this historic event.”

Marketing Opportunities and Exposure

With this partnership comes substantial marketing opportunities for Emirates. They will enjoy broad exposure across Women’s Rugby World Cup 2025 digital platforms, on-site activations, ticketing packages, and hospitality options. Additionally, branding in stadiums during all 32 matches will elevate their visibility even further.

A Legacy of Support for Rugby

Since 1987, Emirates has been a champion of rugby, extending their support to World Rugby and hosting numerous Rugby World Cups from 2007 through 2027. Their involvement spans various competitions, including the HSBC Cape Town Sevens and the Emirates Dubai Sevens, along with strong backing for local clubs like the Dubai Hurricanes Rugby team.

Advancing Women’s Sports

Emirates has also demonstrated a firm commitment to advancing women’s sports through multiple sponsorships, which include all four tennis Grand Slams and various competitions across Asia Rugby. Their efforts represent a broader push for equality and recognition in sporting arenas.

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Principaux enseignements

• Support for Women’s Sports: Emirates’ sponsorship reflects a growing commitment to women’s sports.
• Match Officials Development: Investment in match officiating underscores the evolution of women in rugby.
• Broader Impact: This partnership not only elevates Emirates’ brand but also aims to enhance the profile of women’s rugby globally.