ITC Hotels Enhances Club ITC Program with Platinum Select Tier and More Flexible Rewards
A Fresh Chapter for Club ITC Loyalty Program
ITC Hotels has taken a step to refresh its Club ITC loyalty program, aiming to make it simpler and more rewarding for its guests. The overhaul brings clearer benefits, higher earning rates, and a brand-new Platinum Select tier, designed to honour long-term loyalty with lifetime perks. This modernized loyalty structure isn't just about points; it’s about crafting memorable experiences across hotel stays, dining, and celebrations at over 140 locations in 90 Indian destinations.
Clearer Rewards with Green Points
Central to the revamped program is the introduction of Green Points, where each point directly equals one rupee in value, cutting through the usual haze of reward calculations. Members can now enjoy earning between 2% and 8% back on their spends, a notable lift from the earlier 2–5% range. This applies to both stays and dining — making each rupee spent more lucrative than before. Additionally, milestone rewards have been expanded for recognizing loyalty throughout the journey, and not just at tier upgrades.
Introducing the Platinum Select Tier
The highlight of the redesign is the Platinum Select tier. It caters to the dedicated loyalist, enabling members to maintain their coveted Platinum status for up to 15 years. This means recognition evolves from a momentary badge to a sustained honor, rewarding members who keep the connection alive with annual activity requirements. Another welcome feature is the non-expiry of points for active members, offering peace of mind that earnings won't just vanish into thin air.
Unified Membership Benefits
The revamped program integrates previously separate guest and booker segments into a single streamlined structure. Now, Green Points can be earned not only for individual stays but also when booking for others, and for special occasions like weddings and corporate events. This inclusivity widens opportunities for members to accumulate points effortlessly, no matter who enjoys the services.
The Culinaire Dining Program: A Subscription Treat
Another exciting element is the upgraded Culinaire dining program, which operates as a subscription model. It delivers a tasty 20% savings on food, drinks, spa treatments, and laundry at participating hotels. On top of that, subscribers can accumulate up to 12% more Green Points and access exclusive vouchers for complimentary stays or buffet experiences, unlocking exceptional value for frequent diners.
Multi-Year Subscription Options and Global Reach
Setting a first in the Indian hospitality realm, Club ITC now offers multi-year subscriptions, letting members lock in benefits well into the future. Plus, the reach of Green Points extends beyond the confines of ITC Hotels — points can be converted to Marriott Bonvoy points at a 2:3 ratio or used for travel and ride services through International Travel House, broadening the convenience for travelers.
| Loyalty Feature | Description | Benefits |
|---|---|---|
| Green Points | Earn points equal to rupees spent on stays, dining, and events | Clear 1:1 value redeemable against bookings and partners |
| Platinum Select Tier | Read Also
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