Arturo Moreno Takes Helm as Chief Supply Officer at Civitatis to Boost Inventory Strategy and Growth

New Leadership Focuses on Strengthening Supply and Data

Arturo Moreno has stepped into the role of Chief Supply & Data Officer at Civitatis, the foremost tours and activities platform catering primarily to Spanish-speaking travelers. Previously holding the position of Chief Strategy & Data Officer for six years, Moreno now leads an autonomous Supply division, reflecting the company's strategic prioritization of its supply chain as a core driver of growth.

With deep roots in both strategy and data analysis at Civitatis, Moreno is well equipped to spearhead the evolution of the platform’s supply inventory. His expanded responsibilities include overseeing supply curation, optimization, and driving the integration of data and artificial intelligence across the organization.

Strategic Reorganization Puts Supply at the Core

The restructuring creates an independent executive path for Supply management, highlighting its critical role in meeting rising demand and improving inventory diversity. Moreno’s team will adopt a data-driven approach to enhance the quality and variety of offerings, ensuring that the marketplace remains competitive and responsive to customer needs.

Particular attention will be given to deepening the catalog, especially in categories gaining traction such as ticketing services and private tours. By expanding the number of suppliers and fine-tuning inventory curation, the platform aims to provide customers with a broader selection of high-quality experiences easily accessible for booking.

Optimizing Inventory to Match Demand

This newly defined role focuses heavily on inventory management and optimizing the alignment between supply and demand. As travel trends continue evolving, maintaining an exhaustive, well-suited catalog tailored to customer preferences serves as an essential pillar for sustaining growth.

Leadership Continuity and Expansion

While Moreno takes charge of the newly independent Supply division, Enrique Espinel remains as Chief Operating Officer with a focus on expanding the business internationally. Espinel’s decade of experience leading the supply team ensures continuity and a shared vision for growth.

Inma López continues to play a vital role by managing commercial operations and nurturing long-standing partnerships with Civitatis’ network of around 7,000 global operators. Such collaborations are critical to preserving strong supplier relationships and supporting the platform’s vast inventory.