Choice Hotels Amplifies Growth in France by Adding 50 Quality Suites Across 41 New Locations

Choice Hotels Boosts EMEA Presence with Major Portfolio Expansion in France

Choice Hotels International has taken a significant leap in its growth strategy across Europe, the Middle East, and Africa (EMEA) by adding 50 new properties under its Quality Suites brand throughout France. This bold move nearly doubles the company’s French hotel portfolio, growing it from 57 to 107 franchised locations and offering more than 4,800 additional rooms spread over 41 new cities.

Targeting Key Economic Centers and Broadening City Coverage

A strategic share of these new properties—about 22%—are situated in prominent economic hubs such as Nice, Reims, Clermont-Ferrand, Limoges, Mulhouse, and Perpignan. Meanwhile, existing urban markets including Marseille, Toulouse, and Bordeaux are seeing significant portfolio growth. By expanding into both metropolitan and regional cities, Choice Hotels is effectively strengthening its footprint across diverse traveler destinations.

Building on a Long-Term Partnership with Zenitude Groupe

This expansion is a continuation of a 20-year strategic collaboration between Choice Hotels EMEA and Zenitude Groupe, solidified by an agreement in April 2024. The partnership initially integrated over 30 midscale business, leisure, and extended-stay appart’ hotels into the Choice family, spanning brands like Clarion, Comfort, and Ascend Collection Hotels. Now, with the addition of 50 Quality Suites, the alliance deepens its focus on flexible, long-stay accommodations.

Innovative Co-Branding and Intergenerational Concepts

The expanded cooperation embraces a co-branding model featuring Quality Suites and Oui Seniors, designed to cater to multi-purpose needs, especially for senior living (over 55 years) alongside general travelers. This versatile approach allows properties to evolve to meet changing traveler and resident demands while maximizing investment returns. These dynamic properties support more sustainable and responsible usage, with varied functions ranging from temporary accommodation to residential stays and co-working spaces.

Strategic Location for Business and Seasonal Travelers

The Quality Suites hotels are strategically located near airports, public transport, and urban centers, ensuring convenient access for both year-round business travelers and seasonal visitors. This positioning solidifies France’s importance in Choice Hotels’ broader EMEA growth ambitions.

Global Reach Meets Local Expertise

David Beers, CEO at Choice Hotels International EMEA, emphasizes the benefit of such partnerships: “Expanding with Zenitude Groupe ties together local market knowledge with Choice Hotels’ global distribution, loyalty programs, and technology platforms, creating a powerful synergy.” He describes the Quality Suites brand as “providing modern stays with flexible layouts and dependable comfort, tailored for travelers across generations seeking innovative and future-proof accommodations.”

Quality Suites: Tailored for Comfort and Flexibility

The Quality Suites brand emphasizes adaptable spaces and reliable service standards, ideal for long stays and diverse traveler profiles. This ensures guests feel a true sense of belonging no matter their purpose or length of stay, blending comfort with practicality.

Shared Vision for Sustainable and Profitable Growth

Romain Lubrano, Co-Founder and CEO of Zenitude Groupe, highlights how this collaboration has amplified their global recognition and guest reach, especially through the Choice Privileges® loyalty program. The expansion underscores their joint commitment to cultivating a flexible, consistent, and valuable hotel portfolio that supports both sustainability and profitability in France’s evolving hospitality market.

Choice Privileges® Loyalty Benefits

Every Quality Suites property participates in the Choice Privileges® global loyalty program, allowing guests to earn and redeem points across more than 7,100 hotels worldwide, enhancing customer loyalty and rewarding frequent travelers.

Why This Matters for Travelers and Transfer Services

This strategic expansion in France not only enriches accommodation options but also impacts travel dynamics involving taxi and transfer services. A broader range of hotels in both major cities and regional locations means more varied demand for airport transfers, city-to-city travel, and local rides. Platforms like GetTransfer.com become invaluable here, offering travelers the ability to select vehicle types suited to their specific needs, view driver credentials, and book rides with confidence amid this expanding hospitality landscape.

Highlights and Personal Experience Matter Most

Though extensive reviews and honest feedback provide great insights, nothing truly beats experiencing a service firsthand. With GetTransfer, travelers can book cars with drivers from verified providers, ensuring dependable service at reasonable prices. This empowers travelers to make well-informed decisions, avoiding unnecessary costs or unsatisfactory experiences. The convenience, affordability, and broad selection of vehicles and additional options available through GetTransfer shine in tandem with the growing hotel options across France.

Réserver sur GetTransfer.com to enjoy transparent and hassle-free transfer services coordinated with your hotel stays.

Looking Ahead: Implications for Global Tourism and Transfers

While this expansion is a robust step for the French hospitality market and Choice Hotels’ EMEA strategy, its global impact is more localized in scope. Nevertheless, as the travel industry continues evolving rapidly, staying updated on such developments helps travel platforms adapt and meet changing customer demands. GetTransfer commits to remaining at the forefront of these trends, facilitating seamless transfers aligned with hotel growth globally.

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Résumé

Choice Hotels International’s addition of 50 new Quality Suites across 41 French locations nearly doubles its French portfolio, strengthening presence in major cities and regional hubs alike. The partnership with Zenitude Groupe enhances long-stay and flexible accommodation offerings, blending innovative co-branding strategies with sustainable and versatile hotel designs. Situated near key transport links, these new hotels cater to business and leisure travelers, integrating seamlessly into Choice’s EMEA growth plan. For travelers navigating this expanding accommodation landscape, efficient taxi and transfer services become critical to a smooth experience. Platforms like GetTransfer.com connect travelers with verified drivers, offering transparency, choice, and convenience for transfers aligned to their exact needs, ensuring comfort from airport to destination. This synergy between accommodation growth and transport solutions exemplifies how modern travel is becoming more integrated, accessible, and customer-focused.