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Marriott Unveils Innovative Dining Campaign in South Asia

Marriott Unveils Innovative Dining Campaign in South Asia

James Miller, GetTransfer.com
por 
James Miller, GetTransfer.com
3 minutos de lectura
Noticias
Julio 23, 2025

Marriott’s New Culinary Adventure

Marriott International has embarked on an exciting food and beverage campaign titled “Toh, Aaj Jaana Kahan Hai?” across South Asia. This campaign, prominently featuring Bollywood star Kareena Kapoor Khan, aims to transform Marriott’s restaurants into immersive culinary hotspots. By utilizing a unique blend of technology, storytelling, and automation, the endeavor intends to enhance the dining experience and simplify the process of discovering and reserving meals in key Indian cities.

Campaign Overview

The campaign, which will run from July to September at Marriott locations throughout India, focuses on the concept of redefining dining experiences. At its core, it employs a tech-forward strategy that combines digital exploration with personalized recommendations and engaging video storytelling. The short films starring Kapoor Khan emphasize that Marriott’s eateries are more than just places to eat; they are destinations for celebrations, connections, and novel culinary adventures.

Creating Memorable Moments

Kapoor Khan reflects on the significance of shared meals, saying, “Some of my favorite memories have been created around a table—whether it’s Sunday brunch with family or a spontaneous dinner with friends.” The campaign’s slogan “Toh, Aaj Jaana Kahan Hai?” resonates with diners looking for tailored meal options, encompassing everything from brunches and date nights to festive gatherings.

Key Features of the Campaign

  • Tech Integration: The initiative showcases a forward-thinking approach to combining cultural understanding with digital convenience.
  • Personalización mejorada: Guests will benefit from quicker bookings and more tailored meal recommendations.
  • Streamlined Reservations: A focus on automation ensures a smoother process for making dining reservations.

Insights from Marriott’s Leadership

Khushnooma Kapadia, Vice President of Marketing for South Asia at Marriott International, highlights the dual focus on technological innovation and sensory experiences in food and beverage spaces. She states, “The future of F&B lies in combining tech innovation with sensory experience.” The campaign also aims to deepen brand loyalty among younger, experience-seeking diners while driving traffic to their restaurants.

Panorama general

This initiative is part of Marriott’s comprehensive strategy aimed at digital transformation within the food and beverage sector. By leveraging automation and smart dining tools, Marriott is set to elevate customer engagement and service quality. It reflects a broader trend focusing on harnessing technology to curate personalized experiences for guests.

Impact on the Dining Landscape

The campaign indicates a notable shift in how dining experiences are perceived. Beyond simply offering meals, it aspires to cultivate environments where customers feel compelled to gather and create cherished memories. This aligns well with the evolving expectations of guests seeking immersive and memorable dining options.

Reflexiones finales

Marriott’s new dining campaign exemplifies a creative and engaging approach to enhancing the culinary experience, combining modern technology with an emphasis on personal connection. While reviews and feedback can offer insight, there’s nothing like firsthand experiences to appreciate the essence of such innovations. For travelers seeking convenient, personalized transport solutions to reach these vibrant dining destinations, GetTransfer.com is the ideal platform. The service allows users to hire cars with drivers from verified providers at excellent prices, ensuring a smooth journey to every culinary adventure. Whether you’re dining out or exploring a city, GetTransfer.com provides transparency and convenience, making it easier to plan your travels. GetTransfer.com offers a diverse selection of vehicles and additional options to cater to your needs. Book your Ride now and experience the difference!

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