Kerala to Elevate High-Value Tourism through Wedding and MICE Conclave

Kerala’s Strategic Initiative

The state of Kerala is set to host its inaugural Wedding and MICE (Meetings, Incentives, Conferences, and Exhibitions) Conclave in Kochi from August 14 to 16, 2025. This initiative, organized by the Kerala Travel Mart Society in collaboration with the state’s Department of Tourism, seeks to establish Kerala as a prominent hub for weddings and corporate events, projecting participation from more than 400 buyers.

Conclave Details and Schedule

The event kicks off on August 14 with an opening ceremony at the Grand Hyatt on Bolgatty Island, followed by two days of business sessions and exhibitions at Le Meridien on August 15 and 16. Over 400 buyers, along with 65 sellers from the wedding and corporate events sectors, are lined up to engage in this rich platform. Notably, the conclave will also include visits to picturesque destinations such as Munnar, Kumarakom, Wayanad, Kovalam, and Bekal to offer firsthand insights into Kerala’s diverse landscapes.

Goals of the Conclave

• Strengthening Kerala’s position in high-value tourism.
• Connecting local service providers with national and international buyers across various sectors like venues, catering, wellness, and transport.
• Promoting sustainable tourism through knowledge sharing and innovative strategies.

Local Economic Impact

Tourism Minister P.A. Mohamed Riyas highlighted that the conclave is a strategic move to enrich Kerala’s economic landscape. Following a considerable number of destination weddings—over 1,000 in the previous year—the conclave aims to further boost this trend while ensuring that the economic benefits reach local communities.

Promoting homestays and guesthouses, along with cultural experiences, will form a crucial part of the initiative, striking a balance between luxury and local tradition.

Aligning with Tourism Vision

This initiative aligns seamlessly with the recent announcement made by Chief Minister Pinarayi Vijayan during the Kerala Travel Mart 2024, emphasizing the focus on elevating Kerala as a top destination for wedding and honeymoon tourism. By orchestrating this conclave, stakeholders aim to capture a larger share of both international and domestic MICE markets.

Sustainable Practices in Tourism

The conclave will emphasize discussions on sustainable tourism practices, with the theme “Centre Stage Kerala,” aiming to elevate awareness around eco-friendly initiatives among attendees. This reflects a growing trend in the tourism industry, prioritizing environmental responsibility and sustainability alongside economic growth.

Conclusión

In summary, the Wedding and MICE Conclave stands as a pivotal event for Kerala’s tourism trajectory. It seeks to connect regions and service providers to cultivate both luxury and traditional experiences that foster local economies. While detailed planning and execution are crucial, even the best strategies require the right tools for seamless travel arrangements.

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