Dubai Unveils a New Tourism Campaign Featuring Indian Celebrities

New Tourism Campaign Overview

The Dubai Department of Economy and Tourism has launched an innovative campaign featuring renowned personalities Virat Kohli and Anushka Sharma. This initiative, dubbed “Dubai, Ready For a Surprise,” aims to highlight the unique and evolving charm of the city, appealing particularly to Indian travelers through personalized experiences.

Key Attributes of the Campaign

This collaboration with Kohli and Sharma is notable as it marks their first venture focused exclusively on a travel destination. The campaign positions Dubai as a vibrant destination that caters to a diverse array of Indian travelers—from families to adventure seekers. Kohli and Sharma, who have frequently visited Dubai, serve as relatable ambassadors, leveraging their experiences to appeal to potential visitors.

Highlighting Local Experiences

The narrative revolves around the couple surprising each other with experiences throughout the city. These activities include cultural explorations, culinary delights, adventure sports, and relaxation spots. The concluding scenes of the promotional film tease the endless possibilities waiting to be explored in Dubai.

According to the Dubai Department of Economy and Tourism, this initiative aims to deepen connections with Indian travelers by utilizing emotional storytelling and cultural resonance. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, remarked on the natural alignment of Kohli and Sharma as ambassadors for the city: their intimate connection with Dubai equips them to share a refreshed perspective on what the city offers.

Celebrity Testimonials

Kohli expressed his love for Dubai, noting that the city “always feels just right,” while Sharma emphasized the continuous “new discoveries” that each visit brings. Sharma articulated that regardless of whether one visits for work or leisure, Dubai’s diverse offerings make it a city that caters to various interests and moods. She stated, “From thrilling adventures to unexpected moments, Dubai has a way of matching every mood and every need.”

Campaign Rollout and Digital Touchpoints

The campaign will be disseminated across multiple platforms including digital channels, social media, and live activations. This highlights the ongoing focus of the Department of Economy and Tourism on India, which continues to be one of Dubai’s most significant markets for inbound tourism.

Implicaciones para los servicios de taxi y traslado

This new campaign underscores the importance of accessibility to the city’s attractions, which can significantly influence travel logistics. As more travelers plan their visits, the demand for taxi and transfer services in Dubai is likely to grow. Services like GetTransfer.com play a pivotal role by offering travelers the ability to select their vehicles, view comprehensive details including make, model, and ratings before booking, all while ensuring transparency in fares, which is often a sticking point for visitors.

Final Thoughts and Call to Action

In summary, Dubai’s new tourism campaign featuring Virat Kohli and Anushka Sharma is set to captivate Indian travelers and introduce them to the countless experiences awaiting them in the city. While reviews and feedback provide useful insights, the true allure of Dubai can only be truly appreciated through personal experience.

En GetTransfer.com, visitors can hire a car with a driver from verified providers at reasonable prices. This feature enables travelers to make informed decisions while avoiding unnecessary expenses or disappointments. With a vast selection of vehicles and additional services, GetTransfer offers useful solutions to ensure seamless travel experiences. Start planning your next adventure and secure your worldwide transfer with GetTransfer.

Book your ride on GetTransfer.com.