ITB Berlin 2026 Highlights: Peru as Adventure Partner and Over 50 Exhibitors in Focus

This article reveals the main highlights of the Adventure Travel & Responsible Tourism segment at ITB Berlin 2026 and what those developments could mean for transfers and local transport services.

What to expect at a glance

From March 3 to 5, ITB Berlin stages a focused platform on sustainable outdoor experiences and community-driven tourism. The segment in Hall 4.1 will bring together more than 50 exhibitors from 27 countries, showcasing environmentally friendly itineraries, nature-based packages, and certifications aimed at responsible business practices.

Peru takes centre stage

Perú participates as ITB Berlin’s first-ever Adventure Travel Partner, occupying exhibition space in halls 23 and 4.1. The country’s presence signals a stronger emphasis on culturally respectful adventure products and community benefits, which in turn encourages demand for tailored transfers to remote lodges and protected areas.

New and returning exhibitors

New names on the floor include Hokkaido Tourism PromotionEl Global Sustainable Tourism Council (GSTC)y UNESCO Global Geoparks. Returning organisations such as the Adventure Travel Trade Association (ATTA), Myclimatey el European Centre for Eco and Agro Tourism (ECEAT) will continue conversations around certification, climate action, and visitor management.

Programme highlights and practical sessions

The programme centres on the ITB Lighthouse Stage in Hall 4.1 with panels, keynotes, and presentations covering topics like cycle tourism, agritourism, wildlife observation, astrotourism, accessible travel and safety in outdoor tourism. Certification ceremonies by Myclimate, GSTC and Travelife will be part of the line-up.

The forum and lounges

The 21st Green & Blue Tourism Forum uses the theme “Genuine Sustainability — Enjoying the Great Outdoors the Responsible Way.” The Responsible Tourism Lounge, run by mascontour, will be a hub for industry dialogue and concept development.

Transport, access and transfer considerations

With more attention on dispersed, nature-based products, organisers and destinations must think about last-mile access, grouped shuttle services, and low-impact mobility. ITB’s cooperation with Berliner Verkehrsbetriebe (BVG) to provide reduced-rate public transport tickets for trade visitors is helpful, but many visitors — especially those heading to rural or protected sites — will rely on private transfers, shuttle vans, or specialised vehicles with experienced drivers.

• Airport to trailhead logistics: Longer connection times and seat allocation for gear.
• Group transfers: Private seater vans and minibuses to reduce per-person footprint.
• Accessible options: Vehicles with ramps or extra space for mobility aids.
• Eco-conscious fleets: Electric or hybrid vehicles for sensitive destinations.

Why this matters for taxi and transfer companies

Adventure tourism’s growth pushes demand for drivers trained in off-grid pick-ups, precise scheduling, and knowledge of sustainable visitor protocols. Operators who can offer exact pick-up locations, clear fare breakdowns, and vehicle specs will align well with travel planners and tour operators seeking reliable door-to-door service.

Exhibitor snapshot

Key exhibitors and partners will highlight certification, community projects, and resilient planning approaches — all elements that influence how travellers choose transport between an airport, city hub or remote destination.

Overall, ITB Berlin 2026 celebrates its 60th anniversary as a B2B trade show and runs alongside the ITB Berlin Convention, which brings speakers from business, science and politics to discuss the industry’s future.

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In summary, ITB Berlin 2026’s Adventure Travel & Responsible Tourism programme highlights a clear industry shift toward environmentally sensitive, community-minded travel that affects how people move between city, airport and destination. Transfer services — from taxis and private limousines to seater minibuses and eco-friendly cars — will need to deliver precise scheduling, transparent fares and licensed drivers to meet expectations. Whether you’re planning to book an airport transfer, a private coach for a small group, or a wheelchair-accessible vehicle, choosing a trusted platform helps you know the exact car, fare and driver before you get in. GetTransfer.com offers a global, user-friendly way to book personalized transfers, trips and deliveries with transparency and convenience, helping travellers find the best service, price and vehicle for every journey.