Vietnam’s Tourism Growth: Over 12 Million International Visitors and a Target of 25 Million

In an impressive display of growth, Vietnam’s tourism industry is on the path to welcoming over 25 million international visitors by the end of the year, driven by increased interest from pivotal markets.

Tourism Growth in Vietnam: A Significant Upsurge

Vietnam has witnessed a remarkable surge in international tourist arrivals during 2023, with 12.2 million international tourists visiting in the first seven months alone. This notable figure represents a 22.5% increase from the previous year, showcasing the country’s appeal among globetrotters. The influx can greatly be attributed to the major source countries, including China, South Korea, Taiwan, the United States, Japan, Cambodia, India, Australia, Russia, and Malaysia. The country’s relaxed visa policies and dynamic marketing strategies have played a decisive role in attracting visitors eager to explore its diverse culture and stunning landscapes.

Ambitious Goals Ahead

With an upward trajectory, Vietnam is set to achieve its goal of welcoming 25 million international tourists by the end of 2025. The robust initiatives aimed at making Vietnam a go-to destination indicate a bright future for its tourism sector, especially considering how this surge in tourism might impact related industries, including local transfers and taxi services. Optimistic projections suggest that companies specializing in these areas, such as GetTransfer.com, will benefit from the rising demand for airport and city transport as more travelers arrive in the country.

Key Contributors to Growth

The growth in Vietnamese tourism is largely supported by specific international markets. Notably, China remains the top source of international visitors, accounting for approximately 25.5% of all arrivals. An estimated 3.1 million Chinese tourists have journeyed to Vietnam, benefiting from the country’s proximity and lenient visa regulations. South Korea follows closely, contributing 2.5 million visitors, fueled by strong cultural bonds and easy travel options. Taiwan, another key player, has recorded 737,000 visitors so far in 2025.

Further Influences from Other Regions

Tourists from the United States and Japan are also flocking to Vietnam, with up to 522,000 American visitors recording a notable increase. Japanese travelers have similarly shown interest with around 380,000 arrivals, eager to explore Vietnam’s cultural and natural attractions.

Moreover, visitors from Cambodia, India, Australia, Russia, and Malaysia are joining the numbers. Especially significant is Russia, which reported a staggering 156.6% rise in tourist arrivals compared to last year, marking a substantial growth from this European market.

European Market Expansion

Vietnam actively encourages European tourism, with countries like France, Italy, and the United Kingdom seeing a rise in arrivals thanks to strategic promotions and visa reforms. July 2025, for example, saw a 156.6% increase in visitors from Russia, while French arrivals rose by 23.1% and Italian visitors by 25.9%. Such growth is vital for sustaining tourism businesses, from hotels to transportation services.

Government Initiatives to Boost Accessibility

Strategic government reforms have greatly facilitated tourism growth. Short-term visa exemptions for select European countries, such as Poland and Switzerland, have made traveling to Vietnam easier, allowing for a 45-day visa exemption on licensed tours. These policies are an integral part of ensuring a steady flow of visitors.

July 2025: Positive Off-Season Growth

Despite traditionally being viewed as an off-peak month, July 2025 recorded 1.56 million international arrivals, translating to a 6.8% year-on-year increase. This is a testament to effective promotional strategies keeping tourist interest alive throughout the year. Notably, European tourists increased by 38%, bolstering the tourism sector even further.

Goals for the Future

The Vietnamese government aims to attract 25 million international visitors και 150 million domestic travelers by the end of 2025. This ambitious target includes strategic plans for enhancing infrastructure, improving visitor experiences, and diversifying tourism offerings across the country. Such efforts not only position Vietnam attractively on the global travel map but also provide significant opportunities for transportation and hospitality services, including taxi and transfer services.

As various international markets continue to show interest, the tourism landscape in Vietnam is ripe for growth. The government’s firm commitment to improving transportation systems and services lays the groundwork for sustained growth, benefiting visitors and the economy alike.

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