How Rotana’s COO Eddy Tannous Envisions the Future of Hospitality through People, Tech, and Sustainability

Transforming Hospitality: From Real Estate to Experience

Over the last two decades, the hospitality industry has undergone a profound transformation. Once heavily focused on real estate investments centered on location and property values, today’s success relies on creating compelling guest experiences supported by strong brands, operational excellence, and technological innovation. This shift redefines how investors and operators measure value—from simple occupancy and construction costs to digital reach, sustainability, and operational agility.

This evolution means that hospitality companies now prioritize partnerships and growth strategies that align with meaningful values and resilience amidst changing market dynamics. A hotel’s ability to adapt, innovate, and foster loyalty becomes as vital as its physical location, marking a new era for the industry.

The Triad Driving Hospitality’s Future

Looking ahead, the future of hospitality is shaped by three fundamental forces: people, technology, and sustainability. Each plays a distinct yet interconnected role in redefining what hospitality means in a rapidly changing world.

People: The Heart of Hospitality

Despite technological advances, the greatest asset remains the workforce. Attracting and nurturing talent continues to be a challenge, particularly in an industry known for demanding hours and high turnover. Investing in leadership development, training programs, and cultivating a workplace culture where employees feel empowered and valued leads to stronger guest experiences and long-term success. Hospitality leaders recognize that when the team thrives, service excellence naturally follows.

Technology: A Catalyst for Smarter Operations

Technological innovation is reshaping how hotels and resorts interact with guests and manage their operations. AI-driven platforms and mobile-first solutions provide real-time data that help teams make smarter decisions to enhance the guest experience. For instance, the introduction of AI-powered booking systems streamlines revenue management and personalizes service delivery, turning complex data into actionable insights. These digital tools create seamless journeys for travelers and give businesses the agility to respond to evolving customer behaviors.

Sustainability: Redefining Operational Standards

Sustainability is no longer an optional add-on but a core operational principle. Collaborations with eco-conscious partners reduce resource consumption and improve waste management, reflecting a commitment to responsible tourism. Eco-friendly amenities and sourcing also appeal to the growing segment of environmentally aware travelers, ensuring that hospitality contributes positively to both community well-being and environmental health.

Hospitality Workforce: Rebuilding and Empowerment

Industry leaders emphasize a renewed focus on rebuilding a resilient and motivated workforce. Empowerment through training and a sense of belonging in the workplace helps to retain talent and build a culture of pride and performance. Leadership programs that combine skill development with engagement strategies are key to creating environments where employees can flourish, which in turn elevates guest service standards.

This approach to workforce development has broader implications for service providers, including taxi and transfer services, where customer interaction plays a crucial role. Drivers and staff who feel supported and trained are more likely to deliver exceptional service, contributing to the overall travel experience.

The Role of Industry Events in Innovation and Collaboration

Events like FHS World 2025 offer unique opportunities for hospitality professionals to pause daily operations and engage with peers. These gatherings encourage the exchange of ideas, challenge conventional thinking, and inspire collaborative approaches to industry challenges. The energy and innovation sparked at these events often translate into improved strategies and responsible growth models across regions.

Wie diese Trends Taxi- und Transferdienste beeinflussen

As the hospitality industry embraces technology, sustainability, and workforce empowerment, the ripple effects reach the taxi and transfer sector too. Travelers increasingly expect transfers that are reliable, environmentally conscious, and seamlessly integrated into their overall trip experience.

Platforms such as GetTransfer.com respond to this evolution by offering travelers transparent, tech-enabled options to choose their exact vehicle type, see detailed driver and car profiles, and select services tailored to their needs. This approach mirrors the hospitality industry’s focus on experience-led value and operational smartness.

Operational Agility and Transparency Table

Key Challenges and Opportunities Ahead

• Talent retention remains a critical hurdle, requiring ongoing investment in training and motivational culture-building.
• Technology keeps evolving, offering opportunities for more personalized and efficient customer experiences.
• Sustainability efforts are becoming expected standards, pushing all service providers to innovate responsibly.

Summing Up the Shifts in Hospitality and Related Services

The hospitality sector is navigating a shift towards experience-centric value creation powered by people, technology, and sustainability. This means a smarter, more agile industry where operational excellence and authentic guest experiences are paramount. Transfer and taxi services stand to benefit from these trends by adopting similar principles—empowering their workforce, leveraging technology for greater transparency and convenience, and embracing sustainable practices.

The significance of these developments lies in their ability to improve the entire travel journey, from airport pickups to city transfers, ensuring that every leg of the trip mirrors the high standards set by leading hospitality brands.

Ihre Erfahrung ist das Wichtigste

No matter how detailed reviews or ratings are, nothing quite compares to personal experience. On GetTransfer, travelers can hire cars with professional drivers from verified providers at affordable fares. The platform’s wide vehicle selection and additional service options empower users to make confident choices without overspending or facing unpleasant surprises. Transparency and convenience come built-in, perfectly aligning with the needs of modern travelers seeking tailored and reliable transfer services.

Book your Ride at GetTransfer.com today and enjoy a transfer service that keeps pace with your expectations.

Looking Ahead: What This Means for Global Travel

Although these changes mainly affect the hospitality industry’s operational and cultural landscape, their implications subtly influence the global travel map. The focus on technology and sustainability supports more seamless, responsible travel experiences worldwide—even in transfers and taxi services. While the broader impact may seem limited on a global scale, for users and providers who care about quality and integrity, it’s significant.

GetTransfer remains committed to understanding these ongoing transformations and staying ahead by offering travelers worldwide a platform that reflects the evolving standards of service, transparency, and personalization. Start planning your next adventure and secure your worldwide transfer with GetTransfer.

Abschließende Überlegungen

Hospitality is being reshaped by a powerful triad: the dedication of people, the power of technology, and the imperative of sustainability. This dynamic not only enhances hotels and resorts but also elevates transport services that connect travelers seamlessly to their destinations. Platforms like GetTransfer.com embody these values by offering services that put choice, clear information, and reliability front and center.

From airport pickups to intercity rides, the ability to view exact vehicle makes, models, driver licenses, and fair prices means travelers can book smarter and enjoy peace of mind. In an industry driven by human connections and technology, experiences crafted with care are more than just moments—they are lasting memories.