Thajsko si najalo Lisu z BLACKPINK, aby oživilo turistický ruch a přilákalo cestovatele z celého světa

The Rise of a New Tourism Campaign Featuring Lisa

Thailand is embarking on an exciting new chapter in its tourism promotion by launching a campaign centered around Lalisa Manobal, widely known as Lisa from the global sensation BLACKPINK. Leveraging her worldwide influence, this campaign seeks to inject fresh energy into Thailand’s tourism scene, potentially transforming traveler interest and visits to the country.

Aiming for Global Appeal with Local Roots

The Tourism Authority of Thailand (TAT) has confirmed that preview materials for this campaign will debut early next year. As a hometown star from Buri Ram, Lisa’s role extends beyond just celebrity endorsement; it embodies a broader cultural appeal. The campaign is designed to strengthen the “Amazing Thailand” brand, boosting its status as one of the world’s premier travel destinations.

Officials highlight the “Lisa Effect” — a phenomenon where Lisa’s popularity not only captivates fans worldwide but also stimulates tangible economic benefits. This includes increased tourism searches and visits to specific areas she has highlighted, making her a compelling choice to spotlight Thailand’s attractions.

Harnessing Viral Attention and Cultural Tourism

Lisa’s global fame, coupled with creative marketing, has already begun to influence travel trends. For instance, after the release of her music video shot in Thailand, tourist interest in Bangkok’s Chinatown witnessed a notable surge. Popular mentions of local delicacies like “standing meatballs” in her hometown sparked viral attention that positively impacted small businesses.

This campaign goes beyond the typical sun-and-beach story, encouraging exploration of diverse cultural and historical sites. High-profile international productions filmed in parts of Thailand have raised the popularity of destinations like Koh Samui and Koh He, while growing interest in traditional Thai fabrics and heritage sites shows a shift toward more immersive cultural experiences.

Expanding Beyond Traditional Hotspots

While Thailand has long been renowned for its pristine beaches and vibrant city life, the campaign aims to broaden visitor attention to lesser-known yet equally captivating locales. This shift in focus aligns with sustainable tourism trends that seek to distribute traveler footfall more evenly, reducing overcrowding in main hubs.

The campaign also spotlights cultural tourism, with a stylish touch inspired by celebrity fashion. Tourists are increasingly drawn to historical places like Ayutthaya and are embracing the local craftsmanship, which helps support artisans and preserves traditions.

Current Travel Trends and Market Insights

Despite these optimistic promotional efforts, recent tourism data indicates a slight dip in arrivals by just over seven percent compared to the previous year, with Thailand recording nearly 31.76 million visitors from abroad during the latest period. The largest visitor groups come from Malaysia and China, reflecting strategic regional ties.

Such fluctuations underscore the dynamic nature of global travel and highlight the need for fresh marketing strategies like the one anchored by Lisa, aiming to capture new markets and revive tourism momentum.

Table: International Arrivals to Thailand 2025 (Jan-Dec 21)

Influence on Travel and Transfer Services

Campaigns that generate buzz around specific destinations naturally ripple through related travel services. For instance, an increase in interest in unique locations like Buri Ram or Koh Samui will likely boost demand for personalized transfer options, airport taxis, and sightseeing rides. Platforms like GetTransfer.com are perfectly positioned to serve such trends, offering travelers the chance to customize their ride choices by vehicle type, driver ratings, and exact pricing, lending transparency and confidence often missing in traditional booking systems.

Summary and Travel Outlook

Thailand’s latest tourism drive taps into the powerful appeal of contemporary pop culture to renew global interest in the country’s rich and varied offerings. From vibrant cityscapes and shopping hot spots to cultural landmarks and beach resorts, the “Lisa Effect” promises a fresh perspective to potential visitors. Equally important is the push to spread tourism benefits more evenly across regions and niche interests, setting the stage for sustainable growth.

The campaign’s dual impact — attracting both family vacationers and culture seekers — reflects growing global trends where travelers look for authentic experiences coupled with convenience. This evolving landscape will shape demand for transportation services like taxis and transfers, emphasizing the need for flexible, reliable booking options.

It’s worth noting that while reviews and online feedback provide valuable insight, they can never substitute for firsthand experience. With GetTransfer.com, travelers can hire vehicles from verified providers offering competitive fares, wide vehicle selection from compact cars to limousines, and clear driver profiles. This level of openness ensures users can confidently choose the best fit for their travel needs, avoiding surprises and making the most of their trips. Book your ride today and explore the best Thailand has to offer with ease and affordability — GetTransfer.com.

Looking ahead, Thailand’s campaign could influence regional tourism dynamics, especially in Southeast Asia, by revitalizing visitor interest and encouraging longer stays in diverse locations. While the broader global impact may be modest compared to larger tourism powerhouses, every step counts in a world eager to experience authentic and culturally rich destinations. GetTransfer remains committed to monitoring such developments to provide seamless transfer services worldwide. Start planning your next adventure and secure your worldwide transfer with GetTransfer.

Thailand continues to be a significant tourism player, contributing about 7% to its GDP, generating millions of jobs, and offering a variety of attractions from nature and beaches to heritage sites. As the sector faces evolving consumer tastes and international trends, the integration of celebrities like Lisa in marketing strategies illustrates a modern approach to destination branding, blending star power with cultural promotion.

For the traveler, this means more choices, clearer pricing, and convenient access to transport services at airports and within cities. Whether booking a private limousine or an economical seater cab, platforms that emphasize transparency and thorough vehicle and driver information provide a distinct edge. Thailand’s tourism renewal journey shows how modern campaigns spark new travel waves, and how users can navigate these opportunities smartly with the right tools at their fingertips.