Lauri Porra’s Matkantekijä brings Finnish sound to Finnair cabins, lounges and customer touchpoints

Finnair began rolling out the new onboard soundscape composed by Lauri Porra across its fleet from 27 February, with the music also scheduled for lounges, marketing channels and customer service touchpoints to create a continuous audio identity tied to the airline’s renewed brand strategy.

Rollout schedule and touchpoints at a glance

The soundscape launch is phased: the first aircraft received the new boarding audio on 27 February, followed by broader deployment across international routes and digital channels serving UK and Irish customers.

The composer and the creative brief

Lauri Porra, a fourth-generation Finnish musician and the great-grandson of composer Jean Sibelius, composed the album Matkantekijä (Traveller) to reflect the “Finnish mindscape” and the emotions of travel. Porra drew on personal travel experiences and Finnish nature to create pieces that purposely leave space for passenger interpretation.

• Genre fusion: ambient, minimal motifs and traditional tones
• Instruments: jouhikko (bowed lyre) and kantele (Finnish zither) among others
• Purpose: calming boarding routines, reinforcing brand identity and easing passenger transitions

Why Finnishness is now a customer-experience lever

Finnair’s renewed brand strategy places Finnishness at the core of the passenger journey. The airline positions safety and reliability alongside “Finnish warmth” as differentiating qualities—audible signals like Matkantekijä help anchor that promise throughout the traveller’s end-to-end experience.

Operational benefits for airlines and ground services

Standardised audio assets can reduce confusion, strengthen consistency across airports, and provide predictable cues that support boarding and disembarkation flows—factors that indirectly affect ground transport timing, connection planning, and the work of transfer providers.

Implications for airport transfers and taxis

The new soundscape changes the pre-boarding and post-landing atmosphere, which can influence passenger behaviour and expectations at curbside and in terminals. A calmer, distinctly Finnish audio environment may encourage punctual arrivals for connecting vehicles and reduce last-minute rushes that cause shortfalls in driver scheduling or vehicle allocation.

• Pickup coordination: passengers arriving relaxed may be more likely to wait for exact pick-up times.
• Driver briefings: transfers and taxi services can use consistent cues (e.g., boarding music end times) to better estimate gate-to-curb transfer windows.
• Vehicle selection: companies offering premium or private seater options can match ambience to service level.

Practical tips for travellers who depend on transfers

To make the most of the new passenger mood and avoid surprises:

1. Check your flight’s boarding music timing as part of arrival planning—this can indicate when disembarkation begins.
2. Confirm exact pickup locations with your driver or transfer company; calmer crowds may shift common pickup patterns.
3. Choose a transfer provider that lists vehicle make, model, license and driver ratings so you know what to expect on arrival.

The Matkantekijä release is also a reminder that small sensory changes in the airport ecosystem ripple into ground transport demand. Drivers and transfer companies who adapt to consistent brand cues—by syncing pickup schedules with boarding windows or by offering calming onboard amenities—can deliver a better overall journey.

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