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How to Add and Remove Users From Your Google Business Profile – Step-by-Step Guide

How to Add and Remove Users From Your Google Business Profile – Step-by-Step Guide

Oliver Jake
podle 
Oliver Jake
11 minut čtení
Blog
září 09, 2025

Add the first user as a manager to gain access to the profile dashboard. This setup gives you control over name, details, and invitations, so you can manage profiles without delays and coordinate with your team directly.

In the Users section, adding a new user: enter the name and email, then choose a role under assigning permissions. Send the invitations na první invited user, and keep monitoring the status as you accessing the account data in the same pages.

Typical errors include entering an incorrect email, selecting the wrong role, or leaving required fields blank in the section. To fix, verify the podrobnosti (name and email), re-send the invitations, and confirm the user shows as invited under users with the right permissions.

To remove access, open the Users section, locate the user, and choose Remove access or revoke their privileges. This keeps your profiles tidy and prevents ongoing accessing to reviews and other sensitive information.

Výhody include smoother collaboration and clear ownership in the account. Keep the section tidy by limiting roles to what is needed, documenting podrobnosti of changes, and reviewing the list of users on a regular basis. Follow these steps to invite new members easily, use invitations wisely, and you will easily manage who has access to profiles a reviews.

Sign In to Google Business Profile Manager

Sign in from business.google.com using the account that owns the profile or has been granted managers access. Understand each role’s permissions before granting access, and verify whom you’re inviting in the Company section to ensure you choose the right level and direct what teammates can do. This keeps actions clear and protects the listing for your businesses.

Click Sign in, complete any 2-step verification prompts, and avoid unauthorized sign-ins by using a trusted device. If you cant complete the process right away, try again at times or use the account recovery flow. If another manager is needed to verify access, connect with them to resolve the step quickly.

After login, navigate to the Profile Manager on the digital dashboard, select the Business you manage, and verify security settings. In the Managers tab, add or remove users, assign roles, and set which actions they can perform. Time-stamped activity shows who did what, keeping unauthorized actions in check. For most businesses, limit who can respond to reviews and edit details; this helps serps show consistent information and protects customer data.

Managers and permissions

Next, confirm you understand who has access and choose the right level for each person. You can invite external collaborators or limit access to internal managers. If you wish, revoke access for someone who no longer works with you and review the list periodically in the section dedicated to security and permissions.

Next steps after signing in

Press Sign out when you finish if you share the device, then sign in with another account if required. Check the security section for recent sign-in activity and tighten two-factor settings. Use search to locate a profile quickly, then navigate back to the main dashboard to continue with the most common tasks.

Access your Business Profile Settings section

Login to your dashboard and open the Settings > Users section, which houses all access controls for your company profile. This keeps permissions clear and the workflow smooth for edits.

To add a user, click Add user, enter the name and email, and assign rights (Owner, Manager). Keep access limited to essential functions. You should review each new request before enabling access; if someone should gain access, require approval from the owner. When you finish, click Save to complete the process.

To remove or adjust permissions, open the user list again and select a user. You can revoke rights, or change the role to limit what they can do with posts. Make sure the changes are visible in your dashboard so team members see who can post, respond, or view analytics. Plus, keep a simple change log visible to the team to reduce confusion and support quick audits. Much clarity helps compliance and smooth collaboration. If you wish, add a short justification for access in the request notes.

Maintain credibility by ensuring every post is accurate, aligns with your name and branding, and is approved before publishing. Keep posts aligned with policy; sharing should be restricted unless the owner approves. Always follow branding guidelines to ensure consistency in posts.

If you use embedsocial to display feeds on your profile, verify that the embedded widgets pull only approved content and that the account is signed to your company. The dashboard shows which users are represented by each login and how many people have access; this keeps the process smooth and visible, supporting credibility.

Open the Users tab in Settings to manage access

Click Settings, then navigate to the Users tab to grant or revoke access for these team members. This keeps your Google Business Profile secure and lets you control who can edit the listing and respond to reviews.

On the Users page you can see each person, their email, and their role. Owners have full control; Managers can edit details, add photos, respond to messages, and manage basic settings. You can see whom you granted access to and whether it’s already used for those tasks.

To add someone, clicking Add user, enter their email address, and choose a role. Inviting a new user is free, and they receive a notification to accept.

Roles available are Owners and Managers. Grant Owners only to trusted teammates; for day-to-day updates, Managers cover most needs, especially for marketing tasks.

For removal, select the user and click Remove. Do this when someone leaves, or when access is no longer required for them unless you plan to reassign them another role.

Security tip: ensure permissions are reviewed regularly, ensuring only needed access is granted and adjusted as responsibilities shift to reduce risk.

Additionally, the process supports a smooth workflow for marketing tasks and website updates, since you can assign the right people without sharing passwords. This approach helps you protect the listing while letting good collaborators gain the benefits of clear access control within the section.

Add a new user with a defined role

heres the quickest way to add a new user with a defined role: login to google business profile, select the location you want to update, and open the Users panel under Management. If you manage various locations, repeat for each location to ensure the right people have access where they work. The following steps cover the process about assigning the right permissions, using the drop-down to assign a role and send an invitation, so the new user can start online after they login. If the user is already on your list, you can skip inviting them and simply adjust their role.

Steps to add a user

Follow these steps: click Add user, enter the email address by typing it accurately, choose a role from the drop-down, and click Invite. The invitation goes to their inbox; they can login with their google account to accept it. If they are already on the list, adjust their role or revoke access. You will see them listed with the current role and can update permissions anytime.

Role Permissions When to use Poznámky
Primary Owner Full control, can transfer ownership, add or remove others Single point of control for the business profile Use sparingly; assign to a trusted person
Owner Most management tasks, can invite others as Owner/Manager Managing multiple locations or teams Can’t remove primary owner
Manager Edit business info, post updates, respond to reviews Day-to-day updates and customer interactions Cannot transfer ownership

Remember to understand the scope of each role and how it affects access to locations and ownership settings. You can grant limited permissions to keep control with the ownership holder while allowing teammates to handle follow-up tasks. The approach helps you maintain a current list of who has access, which locations they influence, and how they contribute to the online presence. If someone leaves, drop them from the list quickly to prevent unused login sessions. For projects spanning various locations, assigning roles such as Owner or Manager like this plus keeping the list updated ensures smooth management of the online profile with clear accountability.

Send the invitation and track acceptance

Open the Users page on your Google Business Profile and set up access for the new person now.

  1. On the page, click Add user to create a new user entry. In the dialog, specify the kind of access from the drop-down, enter the name and email, then click Send, linking this to the correct listing page.

  2. Choose the appropriate role among Owner, Manager, or Site Editor. understand the difference between roles to avoid exposing sensitive controls; assign only the right level of access, and consider the ownership implications so the rights align with the task.

  3. After sending, monitor the invitation in the Users panel. The status shows invited and, when the person is accessing the listing (logged in), becomes an active user. If no action occurs within 2 days, resend the invite or reach out directly.

  4. Before granting higher access, secure signed approval from the head of the company; avoid transferring ownership to an external agency. Start with a conservative right and adjust later if needed to manage risk.

  5. Once accepted, confirm the user appears on the listing’s Users page with the correct rights and role. Manage adjustments promptly and remove access when a person changes roles or leaves the team; keep access limited to current staff only and maintain clean operations.

  6. Additionally, maintain an audit trail: note who was invited, when, and the accepted status. For agency collaborations, coordinate with bishal to map permissions and ensure reviews reflect the updated team on the Maps listing.

Regularly review access maps to ensure the right people have access and that ownership remains with the company. Keep the Maps listing secure and verify who is accessing the page to protect sensitive information.

Remove a user from the profile and confirm deletion

To revoke access quickly, login to your Google Business Profile, select the location from your company listing on Maps, open the Users menu, and use the drop-down next to the user’s name to Remove access. Confirm deletion in the prompt to finish the process.

If you are an agency managing much responsibility across locations, repeat the steps for each listing to ensure no one else can handle reviews, locations, or listings. When assigning tasks, you can grant access to another user through the same menu, choosing the appropriate role for company-level or location-level needs and offering options for others as needed.

During the removal, add a reason in the prompt if your setup supports it; this step is necessary for clear records. The action removes the user from the profile and from the authority to edit listings, respond to reviews, or modify settings. If the user had limited access, removal also seals those limits.

After deletion, verify the user no longer appears in the Users list for that location. Check serps and Maps results to confirm listing visibility remains good across all locations. If you still need someone to handle tasks, use the menu to assign a replacement and grant them the needed permissions, ensuring the team can manage reviews, locations, and listings in the time ahead and for time-limited audits or campaigns.

Review current users and activity logs for security and compliance

Review current users and activity logs for security and compliance

Heres the top action to take: take a quick audit of current users and activity logs to confirm access aligns with roles and policy. This helps businesses stay secure and compliant across maps and locations. If someone should not be engaging with the data, remove them unless they still need access for a limited reason. Use these steps to find issues quickly and take decisive action.

  1. First, pull the current users list from the maps-based admin page. Verify each entry is an employee with an assigned role and the locations they manage. If a person is not an employee or should not have access, remove them and adjust the roles so access is limited to those selected.
  2. Next, review times when users log in and the page entries they make. Look for odd times or unexpected page entries they make, and flag those following signals for follow-up. Find issues quickly to inform management.
  3. Manage invitations and onboarding: verify pending invitations, send invites using the proper flow, and revoke those that are no longer needed. Ensuring adding new users with only the required roles and keeping the management scope tight.
  4. Audit sharing and access controls: ensure only selected locations are visible to the right people, and limit sharing beyond these boundaries. If a user needs broader access, adjust their roles rather than broadening sharing.
  5. Export activity logs for a clean record and store them securely with timestamps. These records support compliance reviews and incident response. Establish a recurring cadence for reviews (quarterly works well) and assign ownership to ensure ongoing management.

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