Rome Set to Welcome Global Tourism Leaders at WTTC’s 25th


The World's Eyes on Rome: A Tourism Summit
Get ready, travel enthusiasts! This September, Rome is set to host the 25th edition of the World Travel & Tourism Council’s (WTTC) Global Summit. From September 28-30, the Eternal City will be buzzing with discussions about the future of tourism.
What's the Deal?
The Summit is happening at the Auditorium Parco della Musica, and it's bringing together some seriously important people. We're talking government ministers, city mayors, CEOs, and even some creative masterminds. The goal? To figure out how to make the tourism industry more resilient and connected.
Who's Making it Happen?
This isn't a solo gig. The Italian Ministry of Tourism, ENIT (Italian National Tourist Board), the Municipality of Rome, and the Lazio Region are all pitching in. It just goes to show how important Rome is as a cultural and innovative hub.
Why Rome, Though?
Honestly, could there be a better place? Rome is all about timeless beauty and history, making it the perfect spot to talk about the future of travel. It’s got that amazing mix of culture, beauty, and food that everyone loves.
What the Big Bosses Say
Julia Simpson, WTTC President & CEO, put it best: “Italy represents everything the world loves about travel… Rome is the perfect stage for a Summit that will welcome the world’s tourism leaders to think boldly, act collaboratively, and help shape a decade of growth rooted in excellence.”
Let's Talk Growth
The tourism sector is predicted to grow like crazy over the next decade, leaving the rest of the economy in the dust. The WTTC members and top dogs from Italy’s travel scene will be all over this, figuring out what's next.
Hot Topics on the Table
The 2025 Global Summit is diving into some crucial stuff:
- Artificial intelligence
- Sustainable aviation
- Destination stewardship
- Preservation of cultural heritage
- Innovation in transportation
- Luxury and fashion travel
- Tourism policies for a connected future
Shuffling the Deck
Greg O’Hara from Certares Management LLC is passing the WTTC chair role to Manfredi Lefebvre, who's the Executive Chairman of Abercrombie & Kent. Lefebvre sees this as a chance to push for innovation and inspiration in sustainable tourism.
Italy's Got It All
Italian Minister Daniela Santanchè said it plain: Italy is beautiful everywhere you look. From ancient ruins to amazing food, it’s an experience that blends history with modern culture.
The Grand Scheme
Tourism is more than just money; it’s about culture, innovation, and connecting people. The Global Summit will be digging into all of this, recognizing how tourism ties into the global community.
Your Experiences Matter
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What's Coming Up?
What goes down at the Summit will shape the future of travel. Keeping up with these changes is key. Whether it’s getting transportation sorted or making your trip more personal, a booking platform gives you convenience, good prices, and plenty of choices. Book your Ride today!



